Apple has announced the date for its fall event to unveil new devices

Apple's fall conference, at which the company traditionally unveils new gadgets, will take place on September 9 this year, according to an announcement on its website. The event's slogan is "Surprise and shine."

This will be the first presentation led by John Turnus, who is set to succeed Tim Cook as Apple’s CEO on September 1. And it will be particularly important, as the company plans to unveil its first foldable iPhone and enter a market dominated by Samsung Electronics, according to Bloomberg .

This news story is being updated.

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