Facebook has launched an AI matchmaker, challenging Bumble and Tinder

Meta Platforms has unveiled AI features in its free Facebook Dating service designed to rid users of "swipe fatigue". After this announcement, the shares of online dating market leaders fell in price.

On September 22, Facebook's holding company Meta Platforms unveiled two new features in the Facebook Dating service: a dating assistant and Meet Cute. The assistant will provide the user with personalized assistance in finding a partner. The Meet Cute feature will automatically find a "non-obvious partner" using a personalized algorithm.

Meta explained that pairing through Meet Cute will happen weekly, and a change in frequency is being considered for the future. Users will also be able to opt out of this feature at any time.

Shares of Match Group, the owner of Tinder and other popular dating platforms, fell 5.4% after Facebook announced the launch of AI matchmaking service. Quotes of rival service Bumble slipped by 3%.

Facebook launched the dating service back in 2019. In 2024, Meta said that Facebook Dating's user base in the U.S. and Canada grew 20% year-over-year, with daily hookups among its younger audience up 24%. However, Meta did not disclose the total number of users at the time. The company now claims that "hundreds of thousands of young people in the U.S. and Canada" create Facebook Dating profiles every month.

"Facebook Dating's goal is to offer as many experiences as possible for free because we can afford it," Shabnam Gulati, who is in charge of the service's user experience, told Business Insider. - To be honest, we don't believe in monetizing love. We try to provide as many competitive features for free as possible."

While Facebook doesn't monetize love directly, the deiting service sits inside the main app and can encourage users to interact with the platform's commercial services, Business Insider noted.

This article was AI-translated and verified by a human editor