Risk factor
Very high price volatility
Profitability factor
Greatly undervalued vs peers
About
AuGroup (SHENZHEN) Cross-Border Business Co., Ltd. operates as an online retail enterprise, offering a wide array of products across China, the United States, and Germany. The company specializes in furniture and home decor, providing items such as beds, bookcases, dressers, various storage chests, vanity tables and benches, food cabinets, sideboards, sofas, and outdoor furnishings. Beyond home goods, it also supplies electric tools like power screwdrivers, air pumps, car jump starters, and vehicle vacuums. Its inventory further extends to home appliances, including refrigerators and juicers; consumer electronics such as power banks, chargers, and cables; and health and fitness products like shiatsu neck/back massagers and treadmills. These offerings are distributed under proprietary brands, including ALLEWIE, IRONCK, LIKIMIO, SHA CERLIN, HOSTACK, and FOTOSOK. Additionally, AuGroup provides logistics services. The company, founded in Shenzhen, China, in 2010, was formerly known as AuGroup Technology Co., Ltd. before officially changing its name in October 2024.
Company Valuation
Based on key historical and expected multiples, the stock is greatly undervalued relative to its peers. In particular, the stock is underpriced on P/E, 'cheap' on EV/EBIT