Risk factor
Very high price volatility
Profitability factor
Greatly undervalued vs peers
About
MERCURY, Inc. is engaged in the real estate information platform business. It operates through the following divisions: Platform Business, Digital Marketing Business, and Others. The Platform Business division provides a SaaS-type marketing system that utilizes real estate-related databases, such as Summarynet and Realnetnavi. The Digital Marketing Business division handles Internet advertisements and creation of property websites. The Others division includes services such as direct mail delivery, systems development, remodeling, and information services for condominium owners. The company was founded on May 24, 1991 and is headquartered in Tokyo, Japan.
Company Valuation
Based on key historical and expected multiples, the stock is greatly undervalued relative to its peers. Specifically, the stock is 'cheap' on P/E, undervalued on EV/EBITD