Risk factor
Very poor trading liquidity
Profitability factor
Greatly undervalued vs peers
About
Fad International Company specializes in the retail and wholesale of women's dresses and related accessories, prominently featuring its Vivid Flair London and Femi9 brands. Expanding its product line, the company also trades in general clothing, textiles, bags, suitcases, shoes and their accessories, leather goods, a variety of artificial and natural perfumes, cosmetics, makeup, lotions, and eyewear for men, women, and children. Customers can purchase these items through the company's physical stores and its online e-commerce platform. Established in 1999, Fad International's operations extend across the GCC and wider Middle East, including key markets such as the Kingdom of Saudi Arabia, the United Arab Emirates, Bahrain, and Egypt. The firm is headquartered in Jeddah, Kingdom of Saudi Arabia.
Company Valuation
Based on key historical and expected multiples, the stock is greatly undervalued relative to its peers. In particular, the stock is 'cheap' on EV/EBITDA, undervalued on P