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Stock Screener·US·Consumer Cyclical·BKNG
Held by 4 Gurus
Share

Booking Holdings Inc. Stocks

$ 186.79Last Updated 27.07.2026

Issuer Rating

6/7
Performance

Favourable

Risk

Low

Recommendation

Buy

Market Cap

$ 137.51B

$ 186.79
Key Takeaways

Risk factor

Strong trading liquidity

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Profitability factor

Very strong margins and returns

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Change

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Fund

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Portfolio Weight (%)

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Change

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Fund

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Latest news

20.02.2026 15:11

Morning in New York: consumer spending data will increase volatility

19.02.2026 17:02

One of the victims of the dot-com bubble will do a stock split. They've gained 16831% in 23 years.

27.10.2025 21:00

Two banks have raised their target prices on Booking shares. Is it worth buying them now?

Risks

  • Default risk
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  • Volatility
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  • Selling difficulty
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  • Stress test
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  • Country risks
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About

Booking Holdings Inc. is a leading global provider of online travel and dining reservation services. The company manages a portfolio of well-known digital platforms. Among these, Booking.com specializes in online accommodation bookings, while Rentalcars.com is dedicated to facilitating vehicle rentals. Priceline offers a comprehensive range of online travel booking options, encompassing hotels, flights, rental cars, vacation packages, and cruises, alongside hotel distribution services. Agoda also provides online lodging reservations, further expanding into flights, ground transportation, and activity bookings. For travelers seeking the best deals, KAYAK functions as an online price comparison service, enabling users to search and contrast prices for airline tickets, hotels, and car rentals. Additionally, OpenTable allows for convenient online restaurant reservations. Beyond its core booking services, Booking Holdings Inc. also supplies travel-related insurance products and restaurant management solutions to individual consumers, travel service providers, and restaurants. Established in 1997, the company is headquartered in Norwalk, Connecticut. It officially adopted its current name, Booking Holdings Inc., in February 2018, having previously operated as The Priceline Group Inc.

Company Valuation

Slightly overvalued
3/7

Based on key historical and expected multiples, the stock is slightly overvalued relative to its peers. Specifically, the stock is fairly valued on P/E, neutral on EV/EBI

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Target Price

Somewhat favourable
5/7

The average target price of BKNG is 238 and suggests 33.8% upside potential. Usually, this means a BUY recommendation among investment firms, or a recommendation to incre

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Risks

  • Default risk
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  • Volatility
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  • Selling difficulty
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  • Stress test
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  • Country risks
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  • Other risks
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