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Stock Screener·Germany·Consumer Cyclical·BOSS.DE
Share

Hugo Boss AG Stocks

€ 36.36Last Updated 09.06.2026

Issuer Rating

6/7
Performance

Favourable

Risk

Low

Recommendation

Buy

Market Cap

€ 2.86B

€ 36.36
Key Takeaways

Risk factor

Negligible price volatility

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Data is available to registered users only

Profitability factor

Undervalued vs peers

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Latest news

11.06.2026 13:35

Hugo Boss shares jumped 7% after a takeover bid. Is it worth buying them?

11.06.2026 00:01

The British retailer has offered to buy out Hugo Boss. It valued the brand at a premium of only 4%

03.12.2025 16:14

Hugo Boss shares plummeted due to a forecast of falling revenue. Will a relaunch help it?

13.10.2025 13:11

5 theses about the luxury market: which companies you should be looking at right now

Risks

  • Default risk
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  • Volatility
    Data is available to registered users only
  • Selling difficulty
    Data is available to registered users only
  • Stress test
    Data is available to registered users only
  • Country risks
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  • Other risks
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About

Hugo Boss AG, through its various subsidiaries, is engaged globally in the creation, promotion, and sale of apparel, footwear, and fashion accessories for both male and female consumers. Its extensive product portfolio encompasses business, casual, athleisure, and evening wear, alongside shoes and other accoutrements. The company also offers licensed products, including perfumes, spectacles, watches, and children's fashion lines. Operating under the well-known BOSS and HUGO labels, Hugo Boss distributes its merchandise via online platforms, standalone retail stores, department store concessions (shop-in-shops), and factory outlets. As of December 31, 2021, the company managed a total of 1,228 retail points of sale. Established in 1924, its corporate headquarters are located in Metzingen, Germany.

Company Valuation

Undervalued
6/7

From both historical and forecast perspectives, the stock is underpriced compared to similar stocks. In particular, the stock is reasonably priced on P/E, 'cheap' on EV/E

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Target Price

Somewhat favourable
5/7

The average target price of BOSS.DE is 40 and suggests 9% upside potential. Usually, this means a HOLD recommendation among investment firms. This neutral recommendation

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Risks

  • Default risk
    Data is available to registered users only
  • Volatility
    Data is available to registered users only
  • Selling difficulty
    Data is available to registered users only
  • Stress test
    Data is available to registered users only
  • Country risks
    Data is available to registered users only
  • Other risks
    Data is available to registered users only
Sign up to access detailed risk analysis

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