Risk factor
Very high price volatility
Profitability factor
Greatly undervalued vs peers
About
BlueRush Inc., operating through its BlueRush Digital Media Corp. subsidiary, delivers a comprehensive Software-as-a-Service (SaaS) platform designed for marketing and sales enablement. This solution empowers organizations to effectively engage with their customer base across Canada, the United States, and other North American territories. A cornerstone of their offerings is IndiVideo, an interactive and personalized video platform dedicated to extracting valuable data and insights from customer video interactions. BlueRush serves a broad spectrum of industries, including financial services (banking, mortgages, investments, and retirement), insurance, healthcare, real estate, telecommunications, marketing agencies, utilities, and non-profit sectors. The company, founded in 2004 and headquartered in Toronto, Canada, was formerly known as BlueRush Media Group Corp. before rebranding to BlueRush Inc. in April 2018.
Company Valuation
Based on key historical and expected multiples, the stock is greatly undervalued relative to its peers.