Risk factor
Very high price volatility
Profitability factor
Undervalued vs peers
About
Creative Realities, Inc. (CRI), along with its affiliated entities, operates both domestically and internationally, specializing in delivering cutting-edge digital marketing technologies and comprehensive solutions. Their services cater to a diverse clientele, encompassing various retail businesses, individual brands, large enterprises, and a wide array of organizations. The company's core offerings include advanced digital merchandising systems and integrated omni-channel platforms, all designed to foster seamless customer engagement. CRI also develops interactive digital tools such as virtual shopping assistants, advisory systems, and self-service kiosks. Further interactive marketing innovations span mobile integration, social media applications, point-of-sale (POS) transaction capabilities, proximity-based beacon technology, and web-based media. The overarching goal of these solutions is to empower clients to connect effectively and meaningfully with their consumer base. Beyond direct customer engagement, CRI provides essential system hardware and offers a full spectrum of professional services. These include implementation, software design and development, licensing, deployment, and ongoing maintenance and support. Their portfolio additionally covers media management and distribution software platforms, network solutions, and comprehensive device and product management. They also excel at crafting tailored software service layers, systems, user experiences, workflows, and fully integrated solutions. CRI's extensive client roster spans numerous industries. These include automotive, fashion (apparel and accessories), banking and financial services, consumer packaged goods (CPG), department stores, digital out-of-home (DOOH) advertising, electronics, fitness, foodservice/quick service restaurants (QSR), gaming, luxury retail, mass merchants, mobile operators, and pharmacy retail, among others. The company maintains its corporate headquarters in Louisville, Kentucky.
Company Valuation
From both historical and forecast perspectives, the stock is underpriced compared to similar stocks. In particular, the stock is of fair value on EV/EBITDA.
Target Price
The average target price of CREX is 9.3 and suggests 127% upside potential. Usually, this means a BUY recommendation among investment firms, or a recommendation to increa