Haypp Group AB (publ) Stocks

SEK 124Last Updated 28.04.2026

Issuer Rating

4/7
Performance

Average

Risk

Moderate

Recommendation

Hold

Market Cap

SEK 415.56M

Buy
Review
Evaluation
Target price
Dynamics
Performance
Growth
Dividends
Risks
SEK 124
Key Takeaways

Risk factor

High price volatility

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Data is available to registered users only

Profitability factor

Strong growth

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Risks

  • Default risk
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  • Volatility
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  • Selling difficulty
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  • Stress test
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  • Country risks
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  • Other risks
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About

Haypp Group AB (publ) operates as an online retailer of tobacco-free nicotine pouches and snus products in Sweden, Norway, rest of Europe, and the United State. It offers its products through e-commerce platforms and brands comprising haypp.com, nicokick.com, snushjem.no, snusbolaget.se, snus.com, snusmarkt.ch, northerner.com, snuslageret.no, snusnetto.com, and nettotobak.com. The company was formerly known as Snusbolaget Norden Holding AB and changed its name to Haypp Group AB in September 2019. Haypp Group AB (publ) was founded in 2009 and is headquartered in Stockholm, Sweden.

Company Valuation

Greatly overvalued
1/7

Considering past and projected metrics, the stock is distinctly 'expensive' compared to its peers. Specifically, the stock is 'expensive' on P/E, overvalued on EV/EBITDA,

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Target Price

Somewhat favourable
5/7

The average target price of HAYPP.ST is 159 and suggests 28% upside potential. Usually, this means a BUY recommendation among investment firms, or a recommendation to inc

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Risks

  • Default risk
    Data is available to registered users only
  • Volatility
    Data is available to registered users only
  • Selling difficulty
    Data is available to registered users only
  • Stress test
    Data is available to registered users only
  • Country risks
    Data is available to registered users only
  • Other risks
    Data is available to registered users only
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