Risk factor
High price volatility
Profitability factor
Greatly overvalued vs peers
About
Haypp Group AB (publ) operates as an online vendor, specializing in the sale of snus and tobacco-free nicotine pouches. Its commercial activities extend across Sweden, Norway, various other European countries, and the United States. The company distributes its products through a comprehensive network of e-commerce platforms and proprietary brands, including prominent sites like haypp.com, nicokick.com, snusbolaget.se, and northerner.com, alongside snushjem.no, snus.com, snusmarkt.ch, snuslageret.no, snusnetto.com, and nettotobak.com. Founded in 2009, the enterprise was initially incorporated as Snusbolaget Norden Holding AB before adopting its current name, Haypp Group AB, in September 2019. The company's main offices are situated in Stockholm, Sweden.
Company Valuation
Based on key historical and expected multiples, the stock is greatly overvalued relative to its peers. Specifically, the stock is 'expensive' on P/E, neutral on EV/EBITDA
Target Price
The average target price of HAYPP.ST is 149 and suggests 10.4% upside potential. Usually, this means a HOLD recommendation among investment firms. This neutral recommenda