Risk factor
Very high price volatility
Profitability factor
Excellent growth
About
Happy Belly Food Group Inc. functions as a diverse culinary enterprise, dedicated to acquiring and developing promising food brands throughout Canada. Its operations are structured around two primary divisions: Consumer Product Goods (CPG) and Quick Service Restaurants (QSR). Within its CPG segment, the company manufactures and distributes breakfast cereals and associated food items under the 'Holy Crap' label, alongside 'Lumber Heads' branded snack products. These goods are available to consumers via traditional retail outlets, online platforms, and the company's own e-commerce site. In its QSR division, Happy Belly oversees several corporate restaurant chains, including Heal Lifestyle, Lettuce Love, Joey Turks Caribbean Grill, Pirho Fresh Greek Grill, and Rosie's Burgers, primarily located in Ontario and Vancouver. Additionally, it supports a franchised establishment operating as Heal Wellness. Established in Vancouver, Canada, in 2014, the company was initially named Plant & Co. Brands Ltd. before officially rebranding to Happy Belly Food Group Inc. in September 2022.
Company Valuation
Considering past and projected metrics, the stock is distinctly 'expensive' compared to its peers.
Target Price
The average target price of HBFG.CN is 2.5 and suggests 68% upside potential. Usually, this means a BUY recommendation among investment firms, or a recommendation to incr