Risk factor
Very high price volatility
Profitability factor
Undervalued vs peers
About
Pureprofile Ltd is a global organization specializing in data and actionable insights, offering online research and digital advertising solutions. It serves a diverse clientele including advertising agencies, marketing professionals, researchers, and publishers across Australia, Europe, and the United States. The company's operations are divided into three primary divisions: Data & Insights, Pure.amplify Media AU, and Pure.amplify Media UK. The Data & Insights division focuses on conducting market research and facilitating access to valuable insights and marketing campaigns through its exclusive self-service platform. Pure.amplify Media AU is dedicated to brokering online advertising inventory, acting as an intermediary for both advertisers and publishers. Meanwhile, Pure.amplify Media UK concentrates on generating high-quality leads for its clients by leveraging its extensive consumer database and a combination of proprietary and partner digital resources. Established in 2000, Pureprofile Ltd is headquartered in Surry Hills, Australia.
Company Valuation
Considering past and projected metrics, the stock is 'cheaper' than its peers. In particular, the stock is underpriced on P/E, 'cheap' on EV/EBITDA, undervalued on P/FCF.