Rapala VMC Corporation Stocks

1.02Last Updated 27.04.2026

Issuer Rating

3/7
Performance

Average

Risk

High

Recommendation

Sell

Market Cap

€ 45.60M

Buy
Review
Evaluation
Target price
Dynamics
Performance
Growth
Dividends
Risks
1.02
Key Takeaways

Risk factor

Very poor trading liquidity

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Data is available to registered users only

Profitability factor

Undervalued vs peers

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Risks

  • Default risk
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  • Volatility
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  • Selling difficulty
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  • Stress test
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  • Country risks
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  • Other risks
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About

Rapala VMC Corporation, together with its subsidiaries, engages in manufacturing, sourcing, and distributing fishing tackle products in North America, Nordic countries, rest of Europe, and internationally. It operates through two segments, Group Products and Third Party Products. The company offers products used in lures for hard baits, and also for fishing accessories, clothing, luggage, and eyewear; metal lures specifically designed for salmon and trout fishing, and trolling in fresh and salt water; braided and monofilament lines, and specialized leader lines; hooks used for sport fishing and commercial hooks, and terminal tackles; hard baits, hybrids and rigged, and unrigged soft baits; specialized trolling lures and metal jigs for saltwater big game fishing; baits for carp, match, and coarse fishing; and knives for filleting, outdoor, hunting, and kitchen use, as well as ice augers and auger blades, and cross country skis. Its brand portfolio includes Rapala and other international brands, such as VMC, Sufix, Storm, Blue Fox, Luhr Jensen, Williamson, Dynamite Baits, Mora Ice, Trigger, Marttiini, and Peltonen. Rapala VMC Corporation was founded in 1936 and is based in Helsinki, Finland.

Company Valuation

Undervalued
6/7

From both historical and forecast perspectives, the stock is underpriced compared to similar stocks. In particular, the stock is overpriced on P/E, 'cheap' on EV/EBITDA,

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Target Price

Slightly negative
3/7

The average target price of RAP1V.HE is 1.1 and suggests 8% upside potential. Usually, this means a HOLD recommendation among investment firms. This neutral recommendatio

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Risks

  • Default risk
    Data is available to registered users only
  • Volatility
    Data is available to registered users only
  • Selling difficulty
    Data is available to registered users only
  • Stress test
    Data is available to registered users only
  • Country risks
    Data is available to registered users only
  • Other risks
    Data is available to registered users only
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