Risk factor
Very poor trading liquidity
Profitability factor
Greatly overvalued vs peers
About
Smartphoto Group NV engages in the B2C e-commerce business in Europe. The company offers personalized products, including gifts, cards, photo books, photo calendars, prints, and wall decoration under the smartphoto brand name. It also engages in the e-commerce distribution of personalized gift packages with chocolate, alcohol, fruit, and flowers under the Nayan brand name through websites comprising Gift.be and GiftsforEurope.com. The company was formerly known as Spector Photo Group NV and changed its name to Smartphoto Group NV in May 2013. Smartphoto Group NV was founded in 1964 and is based in Wetteren, Belgium.
Company Valuation
Based on key historical and expected multiples, the stock is greatly overvalued relative to its peers. Specifically, the stock is 'expensive' on P/E, overvalued on EV/EBI
Target Price
The average target price of SMAR.BR is 29 and suggests 8% upside potential. Usually, this means a HOLD recommendation among investment firms. This neutral recommendation
Buy
Sell