Risk factor
Very poor trading liquidity
Profitability factor
Slightly overvalued vs peers
About
TruFin plc, a London-based company incorporated in 2017, delivers a diverse array of financial services within the United Kingdom. Its operations are structured across four distinct segments: Short Term Finance, Payment Services, Publishing, and a catch-all "Other" category. The company's financial arm encompasses the distribution of various financial instruments, invoice discounting, and accelerated payment programs catering to both governmental and private organizations. Furthermore, it supplies working capital funding and technological support to small and medium-sized enterprises (SMEs). Beyond its financial endeavors, TruFin is also active in the publishing sector. Specifically, it develops, publishes, and markets electronic games, particularly targeting the mobile and console gaming markets, for which it also extends specialized financing. Additionally, TruFin undertakes investment activities and furnishes market intelligence services.
Company Valuation
Considering past and projected metrics, the stock is moderately 'expensive' compared to its peers. In particular, the stock is overpriced on P/E, trading at neutral level
Target Price
The average target price of TRU.L is 109 and suggests 7.39% upside potential. Usually, this means a HOLD recommendation among investment firms. This neutral recommendatio