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Stock Screener·Sweden·Communication Services·VPLAY-B.ST
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Viaplay Group AB (publ) Stocks

SEK 1.36Last Updated 17.08.2026

Issuer Rating

2/7
Performance

Modest

Risk

High

Recommendation

Sell

Market Cap

SEK 649.61M

SEK 1.36
Key Takeaways

Risk factor

Very high price volatility

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Data is available to registered users only

Profitability factor

Very low or no dividends

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Risks

  • Default risk
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  • Volatility
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  • Selling difficulty
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  • Stress test
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  • Country risks
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  • Other risks
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About

Viaplay Group AB (publ), headquartered in Stockholm, Sweden, and established in 2017, functions as a prominent entertainment provider and streaming service, reaching audiences across Sweden, Norway, Denmark, Finland, the United Kingdom, the Netherlands, and globally. At its core is the Viaplay online video streaming service, offering subscribers a diverse content library that includes live sports, exclusive original series, documentaries, and films, alongside international television releases, classic shows, and children's animation. The company further extends its reach with Viafree, providing free-to-view content, and a collection of premium television channels under the "V sport, series & film" brand, delivering a variety of entertainment. Viaplay also owns Viaplay Studios, its production arm dedicated to creating original and animated material. Beyond its streaming and premium channel offerings, the group manages numerous commercial television channels: TV3, TV6 (targeting young male demographics), TV8 (focusing on procedural drama), TV10 (for sports and documentaries), Viasat4, TV3+ (featuring procedural series, cooking, and lifestyle programs), TV3 Sport (for sports enthusiasts), and TV3 MAX (showcasing comedy and drama). Its extensive audio portfolio comprises radio stations such as Rix FM, Bandit Rock, Power Hit Radio, Star FM, and the "P" series (P4 Lyden av Norge, P5 Hits, P6 Rock, P7 Klem, P8 Pop, P9 Retro, and P10 Country). Additionally, it operates online platforms like NRJ (an online TV channel), Bandit (an online radio station), and I LIKE RADIO, an online music service that also features news, talk shows, and contests. The company further generates revenue by offering advertising services across its television channels, radio stations, and streaming platforms. Previously known as Nordic Entertainment Group AB (publ), the company officially adopted the name Viaplay Group AB (publ) in May 2022.

Company Valuation

Fairly valued
4/7

Considering past and projected metrics, the stock is neither 'expensive' nor 'cheap' compared to its peers. In particular, the stock is 'expensive' on EV/EBITDA.

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Target Price

Slightly negative
3/7

The average target price of VPLAY-B.ST is 1.55 and suggests 13.6% upside potential. Usually, this means a HOLD recommendation among investment firms. This neutral recomme

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Risks

  • Default risk
    Data is available to registered users only
  • Volatility
    Data is available to registered users only
  • Selling difficulty
    Data is available to registered users only
  • Stress test
    Data is available to registered users only
  • Country risks
    Data is available to registered users only
  • Other risks
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