Viaplay Group AB Stocks

SEK 1.49Last Updated 28.04.2026

Issuer Rating

2/7
Performance

Modest

Risk

High

Recommendation

Sell

Market Cap

SEK 790.69M

Buy
Review
Evaluation
Target price
Dynamics
Performance
Growth
Dividends
Risks
SEK 1.49
Key Takeaways

Risk factor

Very high price volatility

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Data is available to registered users only

Profitability factor

Very low or no dividends

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Risks

  • Default risk
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  • Volatility
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  • Selling difficulty
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  • Stress test
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  • Country risks
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  • Other risks
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About

Viaplay Group AB (publ) operates as an entertainment provider and streaming company in Sweden, Norway, Denmark, Finland, the United Kingdom, the Netherlands, and internationally. The company operates Viaplay, an online video streaming service, which offers live sports, original series, documentaries and films, and international TV releases, as well as all-time classic series, and children's animation and series; Viafree that offers a range of free-to-view content to viewers; V sport, series & film, a family of premium-TV channels that offers television entertainment; and Viaplay studios that consists of production companies, which produce original and animated content. It also operates TV3, commercial TV channel; TV6, a young male skewed channel; TV8, a channel that provides procedural drama; TV10, a channel for sporting events and documentaries; Viasat4 and TV3+ for young male audiences; TV3 PULS that offers procedural series, cooking, and lifestyle shows; TV3 Sport for sports lovers; and TV3 MAX, which shows comedy and drama series. In addition, it operates radio stations, comprising of Rix FM, Bandit Rock, Power Hit Radio, Star FM, P4 Lyden av Norge, P5 Hits, P6 Rock, P7 Klem, P8 Pop, P9 Retro, and P10 Country; NRJ, an online TV channel; Bandit, an online station; and I LIKE RADIO, an online music service, well as news, talk shows, and contests. Further, the company offers advertising services on TV channels, radio stations, and streaming services. The company was formerly known as Nordic Entertainment Group AB (publ) and changed its name to Viaplay Group AB (publ) in May 2022. Viaplay Group AB (publ) was incorporated in 2017 and is headquartered in Stockholm, Sweden.

Company Valuation

Fairly valued
4/7

Considering past and projected metrics, the stock is neither 'expensive' nor 'cheap' compared to its peers. Specifically, the stock is overvalued on EV/EBITDA.

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Target Price

Slightly negative
3/7

The average target price of VPLAY-B.ST is 1.5 and suggests 3% downside potential. Usually, this means a SELL recommendation among investment firms, or a recommendation to

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Risks

  • Default risk
    Data is available to registered users only
  • Volatility
    Data is available to registered users only
  • Selling difficulty
    Data is available to registered users only
  • Stress test
    Data is available to registered users only
  • Country risks
    Data is available to registered users only
  • Other risks
    Data is available to registered users only
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