Risk factor
Very poor trading liquidity
Profitability factor
Excellent dividends
About
Yellow Pages Limited, a Canadian company headquartered in Montreal and founded in 1908, is a prominent provider of digital media and marketing solutions. It offers a comprehensive suite of digital and traditional marketing services specifically tailored for small and medium-sized enterprises (SMEs). These services encompass premium online and mobile visibility across Yellow Pages' digital platforms, content distribution, search engine optimization (SEO) solutions, website development, social media campaign administration, digital display advertisements, video content creation, e-commerce functionalities, and print advertising. The company manages several key online assets, such as YP.ca, which facilitates local discovery and transactions via merchant listings, editorial content, user reviews, and booking capabilities. Other platforms include Canada411, a source for personal and local business contact details, and 411.ca, serving as a digital directory. Beyond its own platforms, Yellow Pages Limited also functions as a directory publisher for major telecommunications providers like Bell, Telus, Bell Aliant, and MTS Allstream. Additionally, it oversees the YP, Canada411, and 411 mobile applications.
Company Valuation
Based on key historical and expected multiples, the stock is fairly valued relative to its peers. In particular, the stock is reasonably priced on P/E, of fair value on E
Target Price
The average target price of Y.TO is 12.5 and suggests 6.37% downside potential. Usually, this means a SELL recommendation among investment firms, or a recommendation to d