Apple Inc.

Microsoft Corporation

Alphabet Inc.

Apple has unveiled a new MacBook Neo laptop, which costs $599 in the US - like a "budget" iPhone 17e. The novelty will strengthen Apple's presence in the segment of budget devices: the company expects to compete with Windows-based PCs and Chromebooks in the category of more affordable models for mass consumers, Bloomberg <a href="https://www.bloomberg.com/news/articles/2026-03-04/apple-launches-599-macbook-neo-threatening-windows-pc-market">writes</a>.

Apple has revealed the $599 MacBook Neo. It will increase competition with Microsoft and Google

Samsung Electronics Co., Ltd.

At the same time, the company increased the minimum memory size

Apple revealed the new MacBooks and increased their starting price

The company is slowly but consistently transitioning its devices to OLED displays

Apple plans to release MacBooks and iPads with new screens and raise prices - Bloomberg

Apple shares were up more than 1% in trading on Oct. 15, but they're not making progress in 2025

Macbook