Apple plans to release MacBooks and iPads with new screens and raise prices - Bloomberg
The company is slowly but consistently transitioning its devices to OLED displays
Apple plans to install more advanced and expensive screens in the new generations of MacBook Air laptop and iPad mini and iPad Air tablets, Bloomberg has learned. At the same time, the company may increase the cost of the gadgets. Apple hopes that technological improvements will help increase demand for the devices. Due to the demand for new iPhones, the company's main source of revenue, the company's capitalization exceeded $4 trillion for the first time.
Details
Apple is testing new versions of the MacBook Air, iPad mini and iPad Air with OLED displays that provide richer colors and deeper contrast than the LCD screens used in the devices now. Sources told Bloomberg.
According to the agency, the first update will receive iPad Mini, which is scheduled for release next year. Its cost may increase by $100 due to a more expensive screen, Bloomberg writes. Now the cost of the tablet in the United States starts at $499. In addition, Apple may change the design of the smallest tablet in its lineup to add moisture protection, the agency added.
The next iPad Air, which Apple plans to release in spring 2026, will still have an LCD screen, Bloomberg writes. MacBook Air - Apple's most popular laptop - with OLED screen is unlikely to appear before 2028, he claims. Apple has no plans to change the screen technology in the most basic iPad.
The plans, Bloomberg has learned, are not final and could still change or be delayed. An Apple spokesman declined to comment to the agency.
Why Apple would do that
The improvements could be an additional reason to encourage users to upgrade their devices, Bloomberg wrote. While analysts expect sales of Apple laptops and tablets to rise this year, both categories remain below their 2021 and 2022 peaks, when people were buying new devices because of the lockdowns, the agency noted.
In addition, Apple is gradually but consistently switching its devices to OLED screens, starting with the most expensive ones. This technology first appeared on the Apple Watch in 2015. The company's smartphones first received a screen with this technology in 2017 with the introduction of the iPhone X. The first tablet with such a display was the iPad Pro (Apple's most expensive series of tablets), released in 2024. In mid-October, Bloomberg wrote that Apple is preparing to release MacBook Pro laptops with OLED screens, which will also be touch-sensitive.
Context
In September, Apple started selling a new line of iPhone 17. The devices are in high demand: this raised Apple's shares to a new record. During trading on October 27, the company's capitalization exceeded $4 trillion for the first time. Apple became the third company in history to break this mark, after Nvidia and Microsoft.
Apple shares are up 7.4% since the start of 2025. They have 53 ratings from analysts, and most advise buying the stock: they have 24 Buy ratings and eight Overweight ("above market"), MarketWatch shows. Another 16 analysts recommend holding the stock (Hold) and five recommend selling (two Underweight and three Sell). The average target price of $255.87 is 5% below the current level.
This article was AI-translated and verified by a human editor
