American Eagle has launched a new commercial with Sidney Sweeney. The stock jumped
American Eagle has launched a new recalam campaign with Sidney Sweeney / Photo: aeo-inc.com
Denim manufacturer American Eagle Outfitters launched a new ad campaign with actress Sidney Sweeney called "Syd for Short" on April 15. Afterward, the company's shares jumped nearly 7.5%. At the same time, they have lost about 27% since the beginning of the year.
American Eagle recalled that a previous campaign featuring Sweeney had significantly supported its sales, bringing the manufacturer first its second-ever quarterly revenue and then record revenue in the third quarter of fiscal 2025, which ended Nov. 1.
The strong results were not hampered by the controversy caused by the posters: some critics saw the slogan "Sydney Sweeney has great jeans" as a reference to racial superiority and beauty standards because of the consonance between the word "jeans" and "genes". In doing so, the campaign earned praise from US President Donald Trump, who called it "the hottest ad ever."
