adidas AG

Against the backdrop of this news, the sports retailer's shares posted the worst performance in the Stoxx Europe 600 on January 6.

The end of the "casual wear trend": Adidas receives double downgrade from BofA

Levi Strauss & Co.

Raymond James initiated analyst coverage on 172-year-old jeans maker Levi's with a buy recommendation (Outperform rating) and a target price of $26 per share, SeekingAlpha <a href="https://seekingalpha.com/news/4534845-levi-strausss-growth-levers-insulates-business-from-import-tariffs---raymond-james">writes</a>. This implies a potential upside of about 24% to the closing price of the stock on December 23.

Raymond James gave a rating on shares of Levi's for the first time and advised buying immediately

NIKE, Inc.

The head of Apple invested in Nike securities amid the company's weak reporting and a drop in its stock price in December

Nike's stock is on the rise - it was bought for nearly $3 million by Tim Cook

lululemon athletica inc.

Investors were positive about the company's strong report, but there are few growth prospects for Lululemon yet, analysts said

Lululemon soars after CEO's departure. Why is its stock called "dead money"?

Victoria's Secret & Co.

Comparable sales growth doubled in the third quarter compared to the second quarter

Victoria's Secret shares have risen to a three-year high. Is it time to buy them?

On Holding AG

The shares of On Holding, a Swiss manufacturer of premium sports shoes, jumped by almost 19% on November 12, after the publication of its quarterly report, and have more than doubled over the past three years. The company will not <a href="https://www.cnbc.com/2025/11/12/on-onon-earnings-q3-2025.html">offer</a> discounts on Mark's merchandise during the holiday season, and its management raised its revenue growth forecast for the next three years. At the same time, Nike - one of On's competitors - is going through some tough times. But what if their competition is not a sprint but a marathon? Independent analyst Mikhail Zavaraev discusses the long-term prospects of the two companies.

The battle of Nike vs On Holding: who has a better chance of "winning the marathon"

The Gap, Inc.

Barclays upgraded its rating on Gap stock earlier this week and now advises buying it

Clothing retailer Gap beat forecasts after a viral ad. Shares rose 10%

Burberry Group plc

Sales in the region that includes China rose 3% after falling 5%

Burberry reported sales growth in China. Is everything so rosy in this market?

Over the summer, the company made progress in three key areas: wholesale, the running category and the North America region

Nike unexpectedly posted an increase in revenue. Will the stock reverse after two years of decline?

Macy's, Inc.

The day's stock gains were the largest since 2023

Macy's shares soared 20%. The retailer reported its best sales growth in 12 quarters

Deckers Outdoor Corporation

Duty risks do not undermine the brand's long-term story, according to the analyst

Shares of UGG brand owner could add 32% - UBS. What keeps his optimism alive?

American Eagle Outfitters, Inc.

BofA has downgraded American Eagle, warning the stock could drop more than 20%. Analysts said the impact of U.S. tariffs is so severe that even the company’s high-profile advertising campaign featuring actress Sydney Sweeney is unlikely to offset the pressure.