Yesway

Premarket trading in Yesway (YSWY) has started on the Freedom trading platform. Later on Wednesday, the company’s shares will debut on the Nasdaq Global Select Market under the symbol YSWY (Freedom clients: to trade, click on <a href="https://tap.freedom24.com/to/quote/YSWY.US?utm_source=stocks&amp;utm_medium=YSWY.US&amp;utm_campaign=pfu17895694">YSWY</a>).

Yesway IPO: Convenience store operator debuts on the Nasdaq

American Eagle Outfitters, Inc.

Shares of American Eagle Outfitters <a href="https://finance.yahoo.com/quote/AEO/">jumped</a>&nbsp;nearly 7.5% on Wednesday after the jeans maker <a href="https://www.aeo-inc.com/2026/04/15/sydney-sweeney-and-american-eagle-are-back-together/">launched</a>&nbsp;a new advertising campaign featuring actress Sydney Sweeney titled “Syd for Short,”&nbsp;highlighting everyday settings such as time at home, running errands, or relaxing at the beach. At the same time, the stock is down about 27% since the start of the year.

American Eagle launches new summer campaign with Sydney Sweeney; shares jump

NIKE, Inc.

Shares of sports retailer Nike fell after the company <a href="https://s1.q4cdn.com/806093406/files/doc_financials/2026/q3/Q3-26-Press-Release-FINAL-42.pdf">warned of</a> a possible decline in revenue in 2026. The negative outlook is due to an expected decline in sales in the coming quarters amid weak demand in China, as well as disruptions in sales and logistics in Europe and the Middle East due to geopolitical instability.

"The turnaround is slower than we would like". Nike shares fall after weak outlook

Unilever PLC

McCormick & Company, Incorporated

US spice maker McCormick is buying the food business of Anglo-Dutch company Unilever (a division of Unilever Foods), including the Hellmann's mayonnaise brand, <a href="https://ir.mccormick.com/news-releases/news-release-details/mccormick-combine-unilevers-foods-business-creating-preeminent">according</a> to a release on the company's website - thus bringing a new major player to the food market.

$45 billion deal: Unilever's food division to merge with McCormick

The deal will allow Unilever to focus on cosmetics and household chemicals and McCormick to scale its food business

Unilever and McCormick to create a new giant in the $60 billion food market

Five Below, Inc.

Mystery Dumpling toys that look like a large dumpling have gained viral popularity on TikTok

Wolfe Research has named a stock that will benefit from the hype surrounding the "new Labooboo" 

Celsius Holdings, Inc.

Are energizers the new coffee? Beverage maker Celsius soars 17% after report

PUMA SE

German sports retailer Puma has canceled dividend payments and <a href="https://about.puma.com/en/newsroom/corporate-news/2026/26-02-2026-puma-completes-reset-2025-2026-designated-transition-year">said</a> it expects another loss this year. At the same time, the company's losses for last year were less than analysts predicted. This supported the quotes of Puma on Thursday, February 26.

Puma warned of losses and lower revenue in the coming year. Why the stock is rising

Walmart Inc.

Amazon.com, Inc.

The retailer's cautious expectations confused the market, but not for long

Walmart is no longer first in revenue, and the forecast was weak. What's up with the stock?

EBAY INC EBAY ORD

Etsy, Inc.

Online hand-made and vintage goods retailer Etsy <a href="https://investors.etsy.com/news-events/press-releases/detail/217/ebay-to-acquire-depop-from-etsy">said</a> it is selling the online used clothing platform popular with millennials and Generation Z to retailer eBay. That sent shares of both companies skyrocketing.

eBay to buy buzzer platform from Etsy for $1.2 billion. Shares of both companies soared

e.l.f. Beauty, Inc.

Ulta Beauty, Inc.

Social media users' interest in 2016 aesthetics may return the attention of consumers and marketers to manufacturers of brightly colored decorative cosmetics, analysts say

Nostalgia for 2016 could lead to a beauty boom: who will lead the trend in the market?

Once Upon A Farm Pbc

The company is listed on the NYSE under the ticker OFRM

Retail