Meta Has Expanded Muse's Capabilities: An AI Agent Will Handle Business Operations

Following the successful launch of its AI agent, Muse, Meta is expanding the capabilities of this new tool to the enterprise sector. On September 29, in an effort to encourage the adoption of this new technology, the company introduced Muse for small businesses.

“Give [the AI agent] Muse a goal—such as running a business or finding new customers—and it will accomplish it,” according to Meta’s press release. To do this, the company has “integrated” Muse with popular business platforms: the project management service Asana, the video conferencing platform Zoom, the financial software Intuit, the cloud storage service Box, the graphic design tool Canva, and the corporate messaging app Slack from Salesforce. Muse can connect to and use all the features provided by these services “in just a few clicks,” the company said, adding that the human-supervised agent is also capable of managing Meta advertising accounts and business profiles on Instagram and Facebook.

“Small businesses have been growing on our platforms for nearly two decades,” the company’s blog notes. “Entrepreneurs told us they lacked time, not ideas. That’s why we created Muse for small businesses—to help them get work done using the tools they’re already familiar with.”

The cost of the services is not specified in the article; however, at the end of the press release, the authors refer to the existing Muse app, which is available for free with usage limits and operates on a subscription basis once those limits are exceeded, as noted by CNBC.

One-third of Muse users have already connected it to an Instagram business profile, a Facebook page, or some other business account, according to Meta’s vice president of AI products, Vishal Shah, as quoted by The Wall Street Journal. And more than 1,500 companies have applied to integrate with Muse, he added.

Meta shares rose 0.5% in trading on September 29; year-to-date, they are up about 9%. In September alone, the company’s shares jumped nearly 25%. This surge followed the launch of Muse on September 8, which climbed to the top of Apple’s App Store chart of most-downloaded apps, overtaking ChatGPT.

Meta, which has long relied on digital advertising as its primary source of revenue, now intends to explore business opportunities using artificial intelligence, according to CNBC. Last year, the company spent billions of dollars on leading experts in this field—most notably Scale AI founder Alexander Wang, who now heads Meta’s AI division, the network notes.

The news that Muse will also be available to small businesses coincided with OpenAI’s Developer Day. This is yet another sign that the company intends to compete with OpenAI and its rival Anthropic in the enterprise market, notes CNBC.

Meta has already firmly established itself in the small business segment: according to the company, there are 200 million business accounts and commercial pages on Facebook.

In addition, the day before, on September 28, the company announced the launch of a new corporate platform, Meta Enterprise Platform, which will focus on transforming the company’s artificial intelligence stack into products and services that enterprises can deploy for their own needs. The new division will be led by C.J. Desai, former head of database developer MongoDB. The platform will include the Muse agent, a business agent, and a code-writing tool.

This article was AI-translated and verified by a human editor