On Holding AG

NIKE, Inc.

lululemon athletica inc.

The shares of On Holding, a Swiss manufacturer of premium sports shoes, jumped by almost 19% on November 12, after the publication of its quarterly report, and have more than doubled over the past three years. The company will not <a href="https://www.cnbc.com/2025/11/12/on-onon-earnings-q3-2025.html">offer</a> discounts on Mark's merchandise during the holiday season, and its management raised its revenue growth forecast for the next three years. At the same time, Nike - one of On's competitors - is going through some tough times. But what if their competition is not a sprint but a marathon? Independent analyst Mikhail Zavaraev discusses the long-term prospects of the two companies.

The battle of Nike vs On Holding: who has a better chance of "winning the marathon"

Alibaba Group Holding Limited

Meituan

JD.com, Inc.

September was extremely successful for the shares of Alibaba, one of the leaders of the Chinese e-commerce market. Quotes of the company's depositary receipts on the NYSE soared by more than 30%, and since the beginning of the year the company's capitalization has grown by more than 123%.

Alibaba, JD.com and Meituan are waging war in China. Which one should an investor bet on?

Klarna

PayPal Holdings, Inc.

Swedish company Klarna, one of the leaders of the "buy now, pay later" market, has finally gone public. It still remains unprofitable. Its competitor, the American PayPal, is also having a tough time: it is profitable, but its growth is slowing down. The shares of both companies look undervalued. Which one is better for a long-term investor?

Klarna vs PayPal: which company to choose, following Buffett's principles?

Adobe Inc.

Figma

Figma's recent IPO shook up the market - on the first day of trading, its stock price rose to three and a half times the IPO price. <a href="https://www.businessinsider.com/figma-wall-street-forgot-how-much-investors-want-tech-ipo-2025-8">This is the largest jump </a>on the first day of trading among U.S. offerings of this size in the U.S. in more than 30 years. Three years ago Adobe tried to buy Figma for $20 billion, now the capitalization of the latter is 70% higher. The comparison between the two competitors cannot be avoided: which of the companies looks more attractive to investors, argues independent analyst Mikhail Zavaraev.

Mature business vs. elite club member: what the Figma vs. Adobe comparison reveals

Starbucks Corporation

McDonald's Corporation

Two world-famous chains - Starbucks and McDonald's - have different approaches to doing business. The former is struggling with falling sales and trying to regain customer loyalty, while the latter has already become more efficient. Independent analyst Mikhail Zavaraev discusses what an investor should consider when adding shares in these companies to his portfolio.

Starbucks vs McDonald's: which company is a better fit for the portfolio

On August 1, the fear index rose above the psychologically important mark of 20 points. Markets collapsed because of Donald Trump's new trade duties, as well as bad data&nbsp; on US non-farm payrolls - they were more than a quarter worse than expected. It all comes at the height of the US reporting season. It started better than analysts' expectations. Microsoft's results even set a record, with the company's value reaching $4 trillion. The paradox is that "surprises" have long been the rule: companies in the S&amp;P 500 index publish results above consensus almost every quarter, although analysts' forecasts remain understated time after time. Everything is so good that the question arises: when to cash out?

Surprises in the market as the norm: time to cash out?

Classical economic theory is based on rational consumer behavior and does not suggest that emotions are sometimes a key driver of some decisions and events. But British Chancellor of the Exchequer Rachel Reeves' tears in the House of Commons last week precisely caused a nervous reaction from investors, who staged a £3 billion sell-off. Independent analyst Mikhail Zavaraev discusses what, setting aside emotions, an investor should pay attention to on the British market in the near future.

Mikhail Zavaraev

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