Risk factor
Resilient to price shocks
Profitability factor
Strong growth
About
Headquartered in Guangzhou, China, Hongmian Zhihui Science and Technology Innovation Co.,Ltd.Guangzhou, established in 1959, is a prominent Chinese manufacturer and distributor of an extensive range of cleaning products. The company, which formally adopted its current name in December 2023, having previously operated as Lonkey Industrial Co.,Ltd.Guangzhou, offers a comprehensive portfolio across multiple segments. This includes fabric care solutions such as laundry pods, detergents, washing powders, soaps, bleach, collar stain removers, color protection rinses, and anti-string dyed sheets; kitchen essentials like dish and dishwasher detergents, alongside oil cleaning agents; and general household products covering toilet, washing machine tank, glass, and floor cleaners. Their personal care line features handwashing fluids, shampoos for both individuals and pets, body washes, soaps, lotions, and baby care items. Additionally, they cater to industrial needs with specialized cleaning agents for carriages and cans, all-purpose cleaners, irrigation chemicals, and can film coating agents. The company also produces fundamental raw materials such as AES and sulfonic acid. These diverse offerings are marketed under well-known brands including Lonkey, Gofull, Tianli, Wanli, Victory, and Fuan.
Company Valuation
Considering past and projected metrics, the stock is distinctly 'expensive' compared to its peers. In particular, the stock is overpriced on P/E, of fair value on EV/EBIT