Risk factor
Very high price volatility
Profitability factor
Greatly undervalued vs peers
About
Wisdom Sports Group, an investment holding entity primarily active in the People's Republic of China, specializes in the management and promotion of various sporting events. Its business activities are segmented into two main divisions: Event Operations and Marketing, and Sports Services. The Event Operations and Marketing segment is dedicated to providing promotional solutions for athletic competitions, a service that includes securing corporate sponsorships. Concurrently, the Sports Services segment extends its offerings mainly to governmental bodies, marathon participants, and media enterprises in connection with sports-related contests. This particular division further encompasses live broadcasting of tournaments, precise marathon timing, content production, and the leasing of specialized equipment. The company, which established its headquarters in Beijing, China, in 2000, was formerly recognized as Wisdom Holdings Group until its renaming to Wisdom Sports Group in September 2015.
Company Valuation
Based on key historical and expected multiples, the stock is greatly undervalued relative to its peers. In particular, the stock is undervalued on P/FCF.