Risk factor
Strong trading liquidity
Profitability factor
Strong growth
In Guru Portfolios
About
Booking Holdings is an American travel technology company that owns and operates several travel fare aggregators and travel fare metasearch engines including Booking.com, Priceline.com, Agoda, Kayak, and OpenTable. The company provides online travel and related services worldwide, deriving revenue primarily from commissions and advertising.
Company Valuation
Considering past and projected metrics, the stock is neither 'expensive' nor 'cheap' compared to its peers. Specifically, the stock is fairly valued on P/E, neutral on EV
Target Price
The average target price of BKNG is 208 and suggests 29.6% upside potential. Usually, this means a BUY recommendation among investment firms, or a recommendation to incre