Risk factor
Strong trading liquidity
Profitability factor
Strong growth
In Guru Portfolios
About
Booking Holdings is an American travel technology company that owns and operates several travel fare aggregators and travel fare metasearch engines including Booking.com, Priceline.com, Agoda, Kayak, and OpenTable. The company provides online travel and related services worldwide, deriving revenue primarily from commissions and advertising.
Company Valuation
Based on key historical and expected multiples, the stock is fairly valued relative to its peers. In particular, the stock is reasonably priced on P/E, of fair value on E
Target Price
The average target price of BKNG is 254 and suggests 54.5% upside potential. Usually, this means a BUY recommendation among investment firms, or a recommendation to incre