Risk factor
Very poor trading liquidity
Profitability factor
Decent dividends
About
IT City Public Company Limited, operating under its "IT CITY" brand, is a prominent retailer specializing in a diverse range of information technology products. Its extensive inventory includes core items like computers, tablets, peripherals, and smartphones. Beyond these, the company offers a vast selection of electronics such as Internet of Things (IoT) devices, gaming equipment, various cameras (IP, car, action), and robotics. Customers can also find connectivity solutions like 3G/4G air cards, essential computer accessories including mice, keyboards, and software, as well as printing consumables like ink, toner, and paper. Power management solutions such as UPS, power banks, and extension outlets are also available. For multimedia and data, IT City stocks loudspeakers, headphones, optical drives, storage devices (CD/DVD, hard disks), and computer components. Networking equipment, cables, protective carrying bags, and smartphone accessories further broaden their appeal. The company also provides digital LED televisions, home audio-video systems, and a comprehensive suite of office equipment, including photocopiers, sticker cutting machines, label printers, barcode scanners, and projectors. Their product line extends to small home appliances like air purifiers and kitchen utensils, alongside a full range of desktops, notebooks, LCD/LED monitors, and wearable technology. A wide array of printers, encompassing inkjet, dot matrix, laser, and multi-function models, completes their hardware offerings. In addition to retail, IT City operates dedicated repair and maintenance service centers, supplies genuine parts, and provides professional technical support. Founded in 2002, IT City Public Company Limited is headquartered in Bangkok, Thailand.
Company Valuation
Considering past and projected metrics, the stock is neither 'expensive' nor 'cheap' compared to its peers. Specifically, the stock is fairly valued on P/E, neutral on EV