Risk factor
Very high price volatility
Profitability factor
Undervalued vs peers
About
MOGU Inc., through its various subsidiaries, manages a significant online fashion and lifestyle e-commerce platform catering to consumers across the People's Republic of China. This digital marketplace features an extensive array of products, encompassing fashion apparel, beauty items, and accessories, primarily sourced from a wide network of third-party merchants. Furthermore, the company facilitates the sale of personal care products, makeup, food, medical beauty services, healthcare supplies, groceries, and household essentials. Beyond its retail operations, MOGU Inc. provides a range of services to both its merchants and end-users, including online marketing, commission-based transaction processing, financial solutions, and technological support. It also offers specialized technology services directly to brand owners. Customers can access MOGU's diverse offerings via its mobile applications, most notably the flagship Mogujie app and various mini-programs hosted on Weixin (WeChat). The company also maintains a strong online presence through its dedicated websites, which include Mogu.com, Mogujie.com, and Meilishuo.com. Established in 2011 and headquartered in Hangzhou, China, the company was initially known as Meili Inc. before officially rebranding as MOGU Inc. in November 2018.
Company Valuation
Based on key historical and expected multiples, the stock is undervalued relative to its peers. In particular, the stock is overpriced on P/E, 'cheap' on EV/EBITD.