Risk factor
Strong & resilient to price shocks
Profitability factor
Greatly overvalued vs peers
About
Plan B Media Public Company Limited, a Bangkok-based firm established in 2005, is a leading provider of diverse advertising media and engagement marketing solutions across Thailand. Its primary operations are segmented into Advertising Media and Engagement Marketing. Within the Advertising Media segment, the company specializes in comprehensive out-of-home (OOH) advertising, encompassing static and digital displays in mass transit networks, airports, retail spaces, and shopping malls, as well as classic advertising formats and online media services. Additional offerings include digital advertising agency functions, rental of advertising space and airtime, and mobile software application development. The Engagement Marketing segment extends to artist management and development, advertising design and production, administration of benefit contracts, and billboard rental services. Further diversifying its portfolio, Plan B Media organizes esports events, such as the Thai E-League Pro, and delivers sports marketing expertise. Its extensive client base includes small and medium-sized businesses, private sector companies, and various government agencies or state enterprises.
Company Valuation
Based on key historical and expected multiples, the stock is greatly overvalued relative to its peers. In particular, the stock is overpriced on P/E, of fair value on EV/
Target Price
The average target price of PLANB.BK is 6.38 and suggests 26.7% downside potential. Usually, this means a SELL recommendation among investment firms, or a recommendation