Risk factor
Very high price volatility
Profitability factor
Greatly undervalued vs peers
About
RS Public Company Limited, a diversified enterprise headquartered in Bangkok, Thailand, operates across the commerce, media, and music industries. Established in 1976, the company was formerly known as RS Promotion Public Co. Ltd. until its name was changed in December 2005. Its media portfolio includes the digital television station Channel 8 and the specialized shopping channel, RS Mall. The company also manages the F.M. 93.0 MHz radio brand, COOLfahrenheit, which extends its presence online via the COOLISM.net website and the COOLISM mobile application. Furthermore, RS coordinates events and concerts through COOLive and runs the commerce platform COOLanything. The music division of RS focuses on comprehensive content creation, marketing, and artist and song content management. This involves distributing content through both online avenues, such as streaming services and social media, and traditional offline channels like television, live events, and showbiz. The company produces music under its distinct labels: RoseSound, Kamikaze, and RSiam. In its commerce segment, RS provides a broad spectrum of consumer products. These offerings span health, beauty, fashion, home goods, pet supplies, and various electrical and home appliances. The company notably markets dietary supplements under its Vitanature+ brand and food supplements via the S.O.M. brand.
Company Valuation
From both historical and forecast perspectives, the stock is considerably underpriced compared to similar stocks. Specifically, the stock is 'cheap' on P/E, neutral on EV