Risk factor
Very poor trading liquidity
Profitability factor
Greatly undervalued vs peers
About
Suny Cellular Communication Ltd imports and sells cell phones, accessories, and storage devices in Israel. The company provides sale, technical support, repair, and maintenance services for mobile end equipment, tablets, mobile phones and telephones, accessories, and spare parts, which are made by the Samsung Electronics Co. Ltd. It sells products through a network of 22 stores of Samsung brand; other retail chains, distributors, and mobile stores; and its website and other online sites. The company was formerly known as Scailex Corporation Ltd. and changed its name to Suny Cellular Communication Ltd in November 2016. Suny Cellular Communication Ltd was incorporated in 1971 and is based in Petah Tikva, Israel.
Company Valuation
Considering past and projected metrics, the stock is distinctly 'cheaper' than its peers. In particular, the stock is underpriced on P/E, of fair value on EV/EBITDA, unde