Risk factor
Very poor trading liquidity
Profitability factor
Greatly undervalued vs peers
About
Based in Petah Tikva, Israel, Suny Cellular Communication Ltd, established in 1971, is an importer and retailer specializing in mobile communication products. The company distributes cell phones, accessories, and storage devices. It also offers comprehensive services, including sales, technical assistance, repairs, and maintenance for a range of mobile equipment, such as tablets, mobile phones, accessories, and spare parts, primarily from Samsung Electronics Co. Ltd. Its products are sold through various channels: a network of 22 Samsung-branded stores, other retail chains, independent distributors, mobile phone outlets, and multiple online platforms, including its own website. The company was formerly known as Scailex Corporation Ltd until it adopted its current name in November 2016.
Company Valuation
Based on key historical and expected multiples, the stock is greatly undervalued relative to its peers. Specifically, the stock is 'cheap' on P/E, undervalued on EV/EBITD