Under Armour, Inc. Stocks

Under Armour, Inc., including its affiliated companies, focuses on the design, marketing, and distribution of high-performance athletic wear, footwear, and accessories for men, women, and younger demographics. Their apparel collection encompasses compression, fitted, and loose styles. Footwear options cater to activities such as running, training, basketball, cleated sports, recovery, outdoor pursuits, and general casual wear. Furthermore, the company supplies accessories like gloves, bags, headwear, and socks. Beyond physical goods, Under Armour participates in brand licensing, digital subscription services, advertising, and other digital commercial activities. It markets products under well-known brands including UNDER ARMOUR, ARMOUR, HEATGEAR, COLDGEAR, HOVR, UA, PROTECT THIS HOUSE, I WILL, ARMOUR FLEECE, and ARMOUR BRA. The company's sales model involves both wholesale distribution—through national and regional sporting goods chains, independent specialty retailers, department stores, dedicated Under Armour outlets, institutional athletic programs, and sports teams—and direct-to-consumer channels via its Brand and Factory House stores and e-commerce platforms. Under Armour conducts business globally, spanning the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific region, and Latin America. Founded in 1996, the corporation's main office is located in Baltimore, Maryland.