L'Oreal S.A.

The Estee Lauder Companies Inc.

Unilever PLC

Shiseido Company, Limited

Amorepacific Corporation

The popularity of decorative and care cosmetics among men is on the rise. It is especially noticeable in TikTok, wrote <a href="https://www.bloomberg.com/news/articles/2025-11-10/men-s-makeup-influencer-bach-buquen-could-lead-the-way-for-gen-z-bros?srnd=homepage-europe&amp;embedded-checkout=true">Bloomberg</a>.

The return of metrosexuals: which companies will capitalize on men's love of cosmetics

Alphabet Inc.

Meta Platforms, Inc.

In October, Jimmy Donaldson, aka Mr. Beast, a global YouTube star with 450 million subscribers, launched <a href="https://www.vyro.com/">Vyro</a>, a new platform for clipping, i.e. producing short videos. The videos "masquerade" as user-generated fan content, but in reality they are elaborate advertising campaigns paid for by sponsors.

Short clips for stars began to bring in millions. Mr. Beast

Snap Inc.

Pinterest, Inc.

At the same time, analysts named Snap's competitors whose growth they believe in

Stifel advised to sell shares of Snapchat owner. What does this have to do with TikTok?

Unlike most AI startups, Meta is already successfully monetizing artificial intelligence, attributing 22% revenue growth in the second quarter of 2025 to it. In a<a href="https://s21.q4cdn.com/399680738/files/doc_financials/2025/q2/META-Q2-2025-Earnings-Call-Transcript.pdf"> call with investors</a> in July, Mark Zuckerberg listed six opportunities for business growth, five of which are utilitarian applications of AI. One of the potential utilization models, the creation of virtual influencers, involved the corporation in a high-profile scandal earlier this year. Oninvest takes a look at how Meta got out of it and what conclusions it drew.

Fake mirrors: how Meta didn't populate social networks with AI-influencers

GameStop Corp.

AMC Entertainment Holdings, Inc.

The Internet was supposed to be the investor's main ally. Access to information is instantaneous, free training materials abound, a brokerage account is opened in a couple of minutes, financial blogs and channels throw up investment ideas every day.

The internet and social media have changed investment: why isn't it always for the better?

Investbank sees more than 20% growth potential in the platform's securities