adidas AG

The full report will be published in March

Adidas says record sales in 2025 and announces €1bn share buyback

Against the backdrop of this news, the sports retailer's shares posted the worst performance in the Stoxx Europe 600 on January 6.

The end of the "casual wear trend": Adidas receives double downgrade from BofA

NIKE, Inc.

PUMA SE

Nike itself was down 10% in premarket trading

Nike's disappointing earnings drag on European sports retailers

The company's shares fell amid weak global demand and increased tariffs in the US

Adidas is down 3%. The company was not helped by record sales and higher forecasts

A relatively small presence in the U.S. market and settlements with suppliers in dollars put Adidas in an advantageous position over competitors in the face of high duties and a weakening U.S. currency

Adidas shares unexpectedly jumped 4%. What affected them?

Investors fear that the company's sales growth, fueled by the fashion for retro sneakers, is starting to lose momentum