LVMH Moet Hennessy - Louis Vuitton, Societe Europeenne

Tapestry, Inc.

Ralph Lauren Corporation

Louis Vuitton owner reports weak holiday quarter. Hope for China?

The Gap, Inc.

American Eagle Outfitters, Inc.

Netflix, Inc.

In 2025, the markets were repeatedly reminded that stock dynamics can be influenced not only by Fed decisions and reports, but also by mass culture, streaming and viral advertising. The public lives of celebrities, late-night TV series premieres and viral campaigns for jeans were all triggers for stock prices in the past year. Below are a few examples of how seemingly "non-systemic" events changed company values and investor expectations.

"The Swift Effect" and Sidney Sweeney: 5 unusual factors influencing the market in 2025 

Salvatore Ferragamo S.p.A.

Compagnie Financiere Richemont SA

The list did not include Prada or Hermes, which have been ramping up sales even during the market downturn

Luxury is on the rise: analysts advised on four promising stocks in the sector

Shares of Tapestry, which owns Coach, and Ralph Lauren were more favorable to investors than LVMH and Gucci securities

American luxury has surpassed European luxury in terms of profitability. Will it be able to maintain its position?

Signet Jewelers Limited

Shares in LVMH, the parent of Louis Vuitton, advanced after Swift was pictured in the brand’s sandals