Nintendo's stock surged after the company announced it had sold 5 million copies of the video game *Pokémon*

Shares of video game console developer Nintendo surged on the Tokyo Stock Exchange on August 14. The company announced that global sales of its hit game *Pokémon Pokopia* have exceeded 5 million copies since its March release. Some analysts say the stock is back on a growth trajectory, according to Bloomberg.

Nintendo shares rose 6.9% to 8,900 yen ($56) during trading in Tokyo on August 14, marking their third consecutive week of gains, Bloomberg notes. This is the longest winning streak since November, when the stock began a multi-month decline, the agency notes.

The company's stock price rose after it announced that global sales of the game *Pokémon Pokopia* had exceeded 5 million copies (including physical and digital versions) just over four months after its release on March 5, 2026. The game was released exclusively for the Nintendo Switch 2 console.

The game combines Pokémon characters and the Pokémon universe with gameplay similar to that of another popular game, Animal Crossing, underscoring the popularity of the “cozy life simulation” genre, Bloomberg notes.

In the first seven months of 2026, Nintendo’s stock fell 28%, significantly underperforming Japan’s Topix index, which rose more than 17% over the same period. The decline in the stock price was primarily driven by concerns that rising memory prices would hurt the console maker’s profit margins, Bloomberg explains. Nintendo’s stock is now trading 16% lower than it was at the beginning of 2026.

"Given that its [Nintendo's] major hits are selling quite well, I wouldn't be surprised if the stock price rises above 10,000 yen ($63)," said Ikuo Mitsui, a fund manager at Aizawa Securities.

The stock is also gaining support following a Reuters report that the company plans to launch its Switch consoles in Indonesia this year. This should support Nintendo's global expansion, according to Hideki Yasuda, an analyst at Toyo Securities.

Since *Pokopia* is a Switch 2 exclusive, the game's popularity will most likely also help drive demand for the new hardware, Yasuda added.

Nintendo’s strong first-quarter financial results helped reassure investors, whose concerns about memory costs may have been overblown, Yasuda noted. Despite an overall decline in revenue, the company’s operating profit rose 150% compared with the same period last year. According to Yasuda, the stock is now poised for a rebound.

"When Nintendo reports strong first-quarter results, it typically posts solid annual figures as well. This is a good start for the company," Yasuda said.

Most analysts tracking Nintendo’s stock recommend buying it: the stock has 20 “Buy” and “Overweight” ratings, according to FactSet data. Another seven have assigned a “Hold” rating, and one has assigned an “Underweight” rating (which corresponds to a sell recommendation).

This article was AI-translated and verified by a human editor