American Eagle Outfitters, Inc.

Shares of American Eagle Outfitters <a href="https://finance.yahoo.com/quote/AEO/">jumped</a>&nbsp;nearly 7.5% on Wednesday after the jeans maker <a href="https://www.aeo-inc.com/2026/04/15/sydney-sweeney-and-american-eagle-are-back-together/">launched</a>&nbsp;a new advertising campaign featuring actress Sydney Sweeney titled “Syd for Short,”&nbsp;highlighting everyday settings such as time at home, running errands, or relaxing at the beach. At the same time, the stock is down about 27% since the start of the year.

American Eagle launches new summer campaign with Sydney Sweeney; shares jump

NIKE, Inc.

Piper Sandler Companies

Piper Sandler refused to recommend buying shares of sportswear manufacturer Nike. Even after the collapse by a third since the beginning of the year, the securities remain expensive and lack short-term growth drivers, according to the bank's analysts.

Nike remains 'in the penalty zone': why an analyst dropped her buy recommendation

Shares of sports retailer Nike fell after the company <a href="https://s1.q4cdn.com/806093406/files/doc_financials/2026/q3/Q3-26-Press-Release-FINAL-42.pdf">warned of</a> a possible decline in revenue in 2026. The negative outlook is due to an expected decline in sales in the coming quarters amid weak demand in China, as well as disruptions in sales and logistics in Europe and the Middle East due to geopolitical instability.

"The turnaround is slower than we would like". Nike shares fall after weak outlook

PUMA SE

German sports retailer Puma has canceled dividend payments and <a href="https://about.puma.com/en/newsroom/corporate-news/2026/26-02-2026-puma-completes-reset-2025-2026-designated-transition-year">said</a> it expects another loss this year. At the same time, the company's losses for last year were less than analysts predicted. This supported the quotes of Puma on Thursday, February 26.

Puma warned of losses and lower revenue in the coming year. Why the stock is rising

adidas AG

Against the backdrop of this news, the sports retailer's shares posted the worst performance in the Stoxx Europe 600 on January 6.

The end of the "casual wear trend": Adidas receives double downgrade from BofA

Levi Strauss & Co.

Raymond James initiated analyst coverage on 172-year-old jeans maker Levi's with a buy recommendation (Outperform rating) and a target price of $26 per share, SeekingAlpha <a href="https://seekingalpha.com/news/4534845-levi-strausss-growth-levers-insulates-business-from-import-tariffs---raymond-james">writes</a>. This implies a potential upside of about 24% to the closing price of the stock on December 23.

Raymond James gave a rating on shares of Levi's for the first time and advised buying immediately

The head of Apple invested in Nike securities amid the company's weak reporting and a drop in its stock price in December

Nike's stock is on the rise - it was bought for nearly $3 million by Tim Cook

lululemon athletica inc.

Investors were positive about the company's strong report, but there are few growth prospects for Lululemon yet, analysts said

Lululemon soars after CEO's departure. Why is its stock called "dead money"?

Victoria's Secret & Co.

Comparable sales growth doubled in the third quarter compared to the second quarter

Victoria's Secret shares have risen to a three-year high. Is it time to buy them?

On Holding AG

The shares of On Holding, a Swiss manufacturer of premium sports shoes, jumped by almost 19% on November 12, after the publication of its quarterly report, and have more than doubled over the past three years. The company will not <a href="https://www.cnbc.com/2025/11/12/on-onon-earnings-q3-2025.html">offer</a> discounts on Mark's merchandise during the holiday season, and its management raised its revenue growth forecast for the next three years. At the same time, Nike - one of On's competitors - is going through some tough times. But what if their competition is not a sprint but a marathon? Independent analyst Mikhail Zavaraev discusses the long-term prospects of the two companies.

The battle of Nike vs On Holding: who has a better chance of "winning the marathon"

The Gap, Inc.

Barclays upgraded its rating on Gap stock earlier this week and now advises buying it

Clothing retailer Gap beat forecasts after a viral ad. Shares rose 10%

Burberry Group plc

Sales in the region that includes China rose 3% after falling 5%

Fashion