adidas AG

Due to duties and exchange rates, the company will lose €400 million in profits

Adidas delivered a weak full-year profit outlook. Shares at a three-year low

PUMA SE

German sports retailer Puma has canceled dividend payments and <a href="https://about.puma.com/en/newsroom/corporate-news/2026/26-02-2026-puma-completes-reset-2025-2026-designated-transition-year">said</a> it expects another loss this year. At the same time, the company's losses for last year were less than analysts predicted. This supported the quotes of Puma on Thursday, February 26.

Puma warned of losses and lower revenue in the coming year. Why the stock is rising

The full report will be published in March

Adidas says record sales in 2025 and announces €1bn share buyback

Kering SA

Puma shares jumped nearly 23% in Frankfurt on the news, but have since corrected and at the time of publication are trading in the plus side by just over 5% relative to the previous close

Puma has had a change of major shareholder. The owner of Gucci sold his stake at a 60% premium

lululemon athletica inc.

Online sales of the new Get Low range in North America have been temporarily suspended

Lululemon shares fall 6% due to leggings scandal. Why isn't the retailer believed?

Planet Fitness, Inc.

Novo Nordisk A/S

Eli Lilly and Company

The hype around GLP-1-class weight loss drugs is opening up new growth opportunities for fitness club chain Planet Fitness, investment bank Stifel predicts. "We believe GLP-1 users could significantly increase fitness club subscriptions in the coming years," analyst Chris O'Call wrote in a note to clients <a href="https://www.cnbc.com/2026/01/16/this-gym-stock-could-see-a-boost-from-increase-weight-loss-pill-use-says-stifel.html">quoted</a> by CNBC. He reiterated a buy recommendation on Planet Fitness shares and a $130 target, up 31% from the Jan. 15 close.

Stifel expects fitness chain's stock to rise 30%. How will a diet pill help them? 

Against the backdrop of this news, the sports retailer's shares posted the worst performance in the Stoxx Europe 600 on January 6.

The end of the "casual wear trend": Adidas receives double downgrade from BofA

Under Armour, Inc.

UBS considers Under Armour to be undervalued

The "Canadian Buffett" consolidated 22% of Under Armour shares. How did the market react?

Chip Wilson announced the loss of creative leadership and shareholder confidence in the sports retailer.


In search of "coolness": Lululemon founder begins proxy battle with board of directors

NIKE, Inc.

Jefferies named Nike as the top choice among sports retailers in 2026

The sneaker maker expects sales to decline a few percent in the current quarter

U.S. duties and weak demand in China hit Nike's earnings. Shares plummeted 11%

Activist fund Elliott Investment Management has acquired a stake in Lululemon Athletica for more than $1 billion and has joined the search for a new CEO for the company

Sport