Apple's market capitalization has once again surpassed the $5 trillion mark. Is it too late to buy shares?
The company surpassed this milestone for the first time in July 2026
On October 13, Apple unveiled a new device—Apple HomeView / Photo: Apple
Apple's market capitalization once again exceeded $5 trillion during trading on October 14, according to Yahoo Finance. This occurred less than three months after the company first reached that level in late July.
The company's stock price returned to this level a month and a half after John Turnus took over as CEO. He succeeded Tim Cook, who stepped down on September 1. During that time, the company unveiled the iPhone 18 Pro and iPhone Duo smartphones and, on October 13, announced a new device—the HomeView home station.
On Wednesday, October 14, the iPhone maker’s stock rose as much as 1.7% to $347.09, but then the pace slowed to less than 1%. Since the beginning of the year, the company’s stock has risen by about 26%, and over the past 12 months, by nearly 40%.
Why Is Apple's Stock Price Rising, and Will This Trend Continue?
Yahoo Finance reports that steady iPhone sales in 2026, driven by a new device upgrade cycle, contributed to the rise in market capitalization. However, Nikkei Asia reported that the company asked some suppliers to cut production of components for the iPhone 18 Pro and iPhone 18 Pro Max, as demand for them is declining due to price increases.
In addition, the company has developed a clear strategy in the field of artificial intelligence: investors had previously harshly criticized it for falling behind in this race, Yahoo Finance reports. Since then, Apple has partnered with Google to use its AI models and has released several major updates to its AI, Apple Intelligence, including integrating it into the voice assistant Siri.
The $1,999 foldable iPhone Duo could be an additional driver of sales growth—such a price could boost the average selling price across the iPhone lineup and the company’s net profit, according to Yahoo Finance. Apple is also preparing to release its first MacBook with a touchscreen and updated iPads this month, according to Bloomberg. At the same time, the company is grappling with a shortage of memory and storage components, which has forced it to raise prices on iPhones, iPads, and Macs—raising concerns that sales could suffer.
Bank of America warned that Elon Musk’s space company, SpaceX, could pose a significant risk to Apple in the cellular market. In its view, this poses at least three major risks to Apple’s current business model, threatening iPhone sales through the three major U.S. mobile carriers, as well as the emergence of a competing smartphone and accompanying ecosystem from SpaceX.
The most common analyst recommendation for Apple stock is “buy”: the stock has 27 “Buy” and “Overweight” ratings, compared with 13 “Hold” ratings and five “Sell” and “Underweight” ratings, according to MarketWatch. The average price target of $337.18 is 1.2% below the latest closing price.
This article was AI-translated and verified by a human editor
