Ferrari has revealed an electric car with a controversial design from the iPhone's creator. What about the stock

Ferrari has unveiled the Luce, its first electric car whose visual style was designed by former Apple chief designer Jony Ive's LoveFrom studio. The manufacturer of legendary sports cars itself describes the appearance of the €550,000 sedan as "controversial." In order to prevent the prices of cars from falling on the secondary market, Ferrari's management took an extraordinary step: the top management openly urged the brand's collectors to refrain from buying Luce.

The Luce gets a futuristic body with a "glass house" silhouette, and in the interior Ferrari has left physical switches and buttons next to the touchpad. Electrek writes that the first time you see the Luce, it takes a few seconds to realize that it is a Ferrari: without the emblem with a galloping stallion and the bright scarlet color of Rosso Corsa, many people would not have guessed the brand.

Unlike the exterior, the interior design is unambiguously good: it is "clean, minimalist, and pleasant to use," the publication notes. LoveFrom also went against the industry habit of enlarging screens: the driver's seat turned out to be "anti-Tesla" and "anti-touchscreen", but without completely abandoning the touch interface, states Electrek.

Ferrari has also tried to answer the usual complaint about electric cars - the lack of engine sound: the Luce will use the sound of its own electric motors for feedback to the driver. In addition, the car's sound system has elements inspired by the electric guitar.

Ferrari CEO Benedetto Vigna attributed the bold visual style to a technological shift at the launch in Rome: "When you use breakthrough technology, the design must also be breakthrough." Ferrari's commercial director Enrico Galliera told the Financial Times that the company was deliberately taking risks: "The aim was to bring something completely new to the market, designed to divide opinions."

When selling its first electric car, Ferrari, contrary to usual, is not going to prioritize its customers-collectors. Conservative fans of the brand Galliera directly asks to skip the novelty: "I always say to my acquaintances fans of gasoline cars when I meet them: please do not buy [Luce]"(quoted in the FT).

Quotes Ferrari on May 26 collapsed by 7% at the opening of trading in Ma. The company's papers, traded in New York, were down more than 3% in pre-trading. At the same time, none of the experts involved in analytical coverage of Ferrari shares since February 2026 advise selling them. According to FactSet, with 22 buy recommendations (Buy and Overweight ratings), there are only five neutral (Hold) recommendations.

The average age of Ferrari's customers is 52, and analysts see a separate challenge in the Mark's ability to attract the younger generation, the FT notes. "Making an electric car cool is a challenge," the British newspaper quotes Ed Bogard, founder of EMJ Exclusive, whose company caters to affluent young people, as saying.

The most popular comment on the Electrek article is much harsher: according to its author, Ferrari "missed the chance to make the right statement in the world of electric cars", and Luce "would have been a great Apple car, but has nothing to do with Ferrari".

This article was AI-translated and verified by a human editor