Prada S.p.A.

The luxury group posted its fifth consecutive year of sales growth

Prada increased revenue but warned of pressure on profits due to Versace

Compagnie Financiere Richemont SA

LVMH Moet Hennessy - Louis Vuitton, Societe Europeenne

Kering SA

The Middle East is not the largest but an important market for the industry

Luxury stocks have fallen in price due to the U.S.-Iran war. Hermes at a two-year low

Hermes International Societe en commandite par actions

NIKE, Inc.

Some limited luxury handbags and sneakers are appreciating faster than stocks in the main U.S. index S&amp;P 500, the platform FashioNica found out. The goods of French brand Hermes, for example, including the world-famous Birkin bags, are particularly quoted. Analysts call luxury goods assets and compare them, for example, to gold.

Handbags vs. AI boom: luxury goods posted better price gains than stocks in the S&amp;P 500

Moncler S.p.A.

The sector could also benefit from Trump's global duty rollback

A strong winter season for Italian premium brand Moncler has supported luxury stocks

Mercedes-Benz Group AG

German premium car maker Mercedes-Benz <a href="https://group.mercedes-benz.com/investors/reports-news/annual-reports/2025/">reported</a> a sharp drop in annual profit and warned of a challenging outlook amid global duties and increasing competition from Chinese manufacturers. The company's shares fell 2% after the report was published, but then recovered some of the losses.

Mercedes-Benz profits more than halved due to duties and China. What about the stock?

The loyalty of wealthy Hermes customers has allowed the fashion house to raise prices by 5-6% in early 2026

Hermes sales exceeded expectations thanks to strong demand for Birkin bags

French billionaire Bernard Arnault began actively buying shares of the world's largest luxury holding LVMH after the <a href="https://oninvest.com/article/vladelec-louis-vuitton-otcitalsa-o-slabom-prazdnicnom-kvartale-nadezda-na-kitaj">publication of</a> its late January disappointing investors and falling prices, <a href="https://www.bloomberg.com/news/articles/2026-02-11/arnault-snaps-up-lvmh-shares-after-vowing-to-own-more-than-50">writes</a> Bloomberg. Arnault has already sent to buy securities more than € 400 million. In late January during the presentation of financial results of the holding businessman said that his family group wants to increase its stake in LVMH in 2026 to more than 50%.

Europe's richest man bought LVMH shares on a drawdown. Should we follow his example?

French luxury group Kering, which owns brands such as Gucci, Yves Saint Laurent, Bottega Veneta and Balenciaga, again reported a decline in sales last quarter. At the same time, it was less deep than analysts expected. At year-end, the company is also down 10%, but it expects a return to growth in 2026. The market took these results and forecasts positively: Kering shares rose sharply.

'This is not the year we wanted': Gucci owner reports sales slump, but shares soar

Brunello Cucinelli S.p.A.

Freedom Finance has issued a report rating shares of Italian luxury cashmere brand Brunello Cucinelli as a "buy," forecasting 34% upside from current levels. The firm notes that Brunello Cucinelli continues to deliver double-digit revenue growth and believes it is capable of expanding even amid turbulence in the luxury market.

Freedom says buy Italian luxury brand Brunello Cucinelli with 34% upside

Tapestry, Inc.

Ralph Lauren Corporation

Louis Vuitton owner reports weak holiday quarter. Hope for China?

PUMA SE

Puma shares jumped nearly 23% in Frankfurt on the news, but have since corrected and at the time of publication are trading in the plus side by just over 5% relative to the previous close

Puma has had a change of major shareholder. The owner of Gucci sold his stake at a 60% premium

Burberry Group plc

Sales of British luxury fashion house Burberry <a href="https://www.burberryplc.com/content/dam/burberryplc/corporate/documents/investors/results-reports/2026/Burberry%20Q3%20FY26%20Trading%20Update%20Press%20Release.pdf.downloadasset.pdf">increased</a> during the holiday period of late 2025-early 2026: buyers actively bought up the brand's signature plaid scarves and trench coats. Demand for Burberry goods was particularly strong in China, Bloomberg <a href="https://www.bloomberg.com/news/articles/2026-01-21/burberry-s-sales-rise-over-holidays-as-china-market-picks-up?sref=Y0jVLcFo">reported</a>, noting that the company's latest results have boosted investors' hopes for a recovery in the premium market. Shares of Burberry on January 21 during trading in London in the moment added about 6% - the maximum intraday growth since November 2025. Later, the securities slightly corrected, at the time of publication they are in the plus by 5.6%.

Luxury Brands