L'Oreal S.A.

L'Oréal benefited from the "lipstick effect". Its stock had its best day in 16 years

Kering SA

LVMH Moet Hennessy - Louis Vuitton, Societe Europeenne

Moncler S.p.A.

Burberry Group plc

Brunello Cucinelli S.p.A.

Compagnie Financiere Richemont SA

Hermes International Societe en commandite par actions

Luxury can no longer be bought as a single investment basket - the war in the Middle East has returned it to the category of consumer discretionary, i.e. cyclical consumer sector. Dynamics are again determined not so much by the strength of brands as by tourist flows, currencies and consumer sentiment in the US and China. Alena Nikolaeva, an independent portfolio manager for global markets, wrote for Oninvest how to invest in luxury now that the sector is no longer unified and no longer gives a "quality premium" by default

Why you can't just "buy luxury" anymore: How to invest in luxury brand stocks after the war in the Middle East

Shares of Italian premium outerwear maker Moncler declined on Wednesday, April 22, despite <a href="https://www.monclergroup.com/v3/assets/blt61bda6b71f29a239/blt8a2645a0ef1b276c/69e79bd9e3673125916076b8/Moncler-Group-Press-Release-Q1-2026.pdf">quarterly reporting</a> that exceeded revenue expectations, CNBC <a href="https://www.cnbc.com/2026/04/22/moncler-stock-q1-earnings-monc-luxury-iran-war-lvmh-kering-hermes.html">reported</a>. The company's papers were falling by more than 3% during morning trading in Milan, but then reduced the rate of decline to about 1%.

The Moncler brand beat expectations amid a downbeat quarter for the luxury brand. Shares fell

ASML Holding N.V.

Taiwan Semiconductor Manufacturing Company Limited

Bank of America Corporation

Morgan Stanley

Donald Trump reiterated the imminent end of the war with Iran, claiming Tehran will suspend its nuclear program. Volatility amid the Middle East conflict helped Wall Street banks earn record trading profits, while sales of luxury brands remain under pressure. TSMC and ASML raised forecasts amid robust demand for AI chips. The main events of April 13-17 are in our review.

Highlights of the week: US-Iran pact, chipmakers raised forecasts, luxury sagged

The big three luxury companies - LVMH, Hermès and Kering - released their first quarter reports this week, showing a decline in revenue due to the war in the Middle East

"It could all come back in 24 hours": what does the luxury sector expect after the $176 billion collapse?

Shares of luxury companies fell sharply in early trading on Wednesday, April 15, after Hermès, and the day before - the owner of Gucci, <a href="https://oninvest.com/article/prodazi-gucci-upali-na-8-na-fone-vojny-eto-vtoroj-signal-trevogi-dla-sektora-luksa">Kering</a>, reported for the first quarter worse than investors' expectations. Sales of luxury goods are under pressure from the conflict in the Middle East, <a href="https://www.cnbc.com/2026/04/15/kering-stock-q1-earnings-gucci-sales-iran-war-middle-east-luxury.html">writes</a> CNBC. Analysts warn that the recovery of the sector may take longer and be weaker than market expectations.

Luxury stocks fell after weak Hermès reporting amid war in the Middle East

Shares in luxury giant LVMH fell more than 2% in Paris trading on April 14 after it <a href="https://oninvest.com/article/prodazi-lvmh-upali-sil-nee-ozidanij-iz-za-vojny-cto-eto-znacit-dla-sektora-luksa">revealed</a> how much the U.S.-Iran war has affected sales. It is the first major luxury company to show how the Middle East crisis has affected demand, The Wall Street Journal <a href="https://www.wsj.com/livecoverage/stock-market-today-dow-sp-500-nasdaq-04-14-2026/card/impact-of-war-on-louis-vuitton-s-owner-may-not-be-as-bad-as-it-looks-LZjNizNFJiJFZF1LY5wP?mod=lctimeline_finance">noted</a>.

'Holiday postponed': LVMH shares fall after weak quarter in Middle East

The conflict reduced organic revenue growth for the owner of Louis Vuitton and Dior by about 1 percentage point

LVMH sales fell more than expected because of the war. What does this mean for the luxury sector?

Sales of European luxury brands in Dubai and Abu Dhabi shopping centers fell significantly last month amid the conflict with Iran, which has hit one of the fastest-growing regional markets in the global luxury industry, totaling about $400 billion, Reuters <a href="https://www.reuters.com/world/middle-east/luxury-brands-face-profits-squeeze-iran-conflict-shrinks-dubai-mall-sales-2026-04-13/">reported,</a> citing industry sources.

Sales of luxury brands in Dubai malls fell 50% in first month of war - Reuters

Bloomberg sources say he is also considering selling his 40 percent stake in the company

Stefano Gabbana has stepped down as Chairman of Dolce &amp; Gabbana's Board of Directors

Deutsche Bank has allowed a rapid recovery of the European luxury sector in the event of an easing of the conflict in the Middle East, <a href="https://www.cnbc.com/2026/04/02/luxury-stocks-lvmh-kering-gucci-middle-east-iran-conflict.html">writes</a> CNBC. The bank is confident that the current drawdown is temporary and reflects external shocks rather than the fundamental deterioration of companies' business.

Lux companies face 'sharp reversal' in case of de-escalation in Iran - Deutsche Bank

Ferrari N.V.

Analysts at Jefferies have improved their recommendation on shares of luxury sports car maker Ferrari, CNBC <a href="https://www.cnbc.com/2026/04/01/wednesday-top-stocks-like-nvidia-by-analysts.html?&amp;qsearchterm=Ferrari">reports</a>. They abandoned the neutral position and advised to buy the company's securities, pointing to the significant growth potential. The investment bank <a href="https://www.marketscreener.com/news/ferrari-jefferies-gives-a-buy-rating-ce7e51ded18ef324">increased the</a> average target price from €310 to €350, up 21% from the last close.

Luxury Brands