Kazakhstan's first "AI unicorn" has attracted investment from Nvidia
Higgsfield plans to use the funding it has raised to scale up its infrastructure and expand its team
The announcement of new investments coincided with a visit by Nvidia's CEO to Kazakhstan, where most of the Higgsfield engineering team is based / Photo: DIA TV / Shutterstock.com
Higgsfield, an AI startup that creates videos using artificial intelligence, has secured investment from Nvidia, the world’s largest chipmaker, and TCV, a fund that has previously invested in Netflix, Spotify, and ByteDance. The funds will be used to develop global infrastructure and hire staff, according to Bloomberg.
The announcement of the new investments coincided with a visit to Kazakhstan by Nvidia CEO Jensen Huang: most of the Higgsfield engineering team is based there, even though the company’s headquarters are in San Francisco.
The new investment is an extension of the Series B round, which closed in August at $400 million with a company valuation of $5.4 billion. The company did not disclose the size or valuation of the current tranche.
TCV explained its interest in Higgsfield by noting that the service offers “a radically faster, professional, and inherently AI-driven mechanism for creators, brand marketers, and agencies to turn ideas into images and videos.” The platform provides access to approximately 35 third-party AI models alongside its own engine, allowing users to combine different technologies at various stages of production—from storyboarding and character creation to sound and final editing.
Context
Generating video using AI requires significant capital investment, but startups in this niche are showing growth in user engagement and attracting investor attention, Bloomberg notes. For example, Kling AI, a Chinese service owned by Kuaishou Technology, raised $2.8 billion this summer at a valuation of about $15 billion, while Higgsfield’s U.S. competitor, Runway AI, raised $315 million in February at a valuation of $5.3 billion—a round in which Nvidia also participated.
Higgsfield reported that following the summer round, the number of paying customers increased by 10 million, and the total number of registered users exceeded 40 million. In September, the company’s CEO, Alex Mashrabov, said that if the current growth rate continues, the platform’s annual revenue will exceed $1 billion.
About Higgsfield
Higgsfield was founded in 2023 by Alex Mashrabov, who previously led the generative AI division at Snap, and Erzat Dulat, one of the pioneers of machine learning in Kazakhstan. In 2025, Higgsfield became Kazakhstan’s first “unicorn,” reaching a valuation of $1 billion.
This article was AI-translated and verified by a human editor
