Kazakhstani "AI unicorn" Higgsfield forecasts annual revenue of over $1 billion

Kazakhstani AI startup Higgsfield, which creates videos using artificial intelligence, is on track to reach annual revenue of more than $1 billion if it maintains its current growth rate. The company’s CEO, Alex Mashrabov, made this announcement in an interview with Bloomberg. He cited business demand for AI-powered video advertising as the main driver of revenue growth.

Higgsfield calculates its Recurring Annual Revenue (RRA) by multiplying the revenue from the past four weeks by 13. According to Mashrabov, revenue from contracts with corporate clients has increased tenfold since June, as more and more companies are using AI-generated video for advertising.

“As soon as a business sees a positive return on AI-generated advertising, it continues to create more and more content,” said Mashrobov, noting the “snowball effect” on client spending.

The platform, operating under the Higgsfield AI brand, is geared toward professional creators, brands, agencies, and studios. It allows users to create content in various formats—from ads and videos for social media to longer-form entertainment content, including film production and storyboarding, according to the company’s website.

Higgsfield has more than 32 million users, including nearly 1 million paying subscribers worldwide. The company, which initially operated almost exclusively on a subscription model (which accounted for more than 90% of its revenue), now derives just over 60% of its revenue from subscriptions, notes Higgsfield’s CEO. The share of one-time payments for using the service is growing as existing business accounts consume more AI-generated videos. According to Mashrobov, Higgsfield has reached breakeven in terms of operating cash flow over the past few months.

The company aims to stand out from its competitors by aggregating about 35 AI models for working with images, video, audio, and text, along with its own in-house developments. This allows content creators to switch between different providers depending on the task at hand. The company’s aggressive marketing practices drew criticism from creators earlier this year, Forbes reported. Mashrobov stated that since last October, Higgsfield has expanded its customer support team from two to more than 40 people and is working to improve transparency.

Alex Mashrabov co-founded Higgsfield in 2023 after four years at Snap, which had acquired his previous startup, AI Factory. The second co-founder of Higgsfield was Erzat Dulat, one of the pioneers of machine learning in Kazakhstan. The Higgsfield video-generation platform launched in 2025. That same year, Higgsfield became Kazakhstan’s first “unicorn,” reaching a valuation of $1 billion. The company’s engineering hub is located in Almaty. The United States remains its largest market.

In August, Higgsfield raised $400 million in a funding round at a $5.4 billion valuation, led by DST Global with participation from Goldman Sachs, Intel Capital, and other investors. At the time, the company reported that if sales from the past four weeks were sustained throughout the year, revenue would have totaled $700 million—compared to about $20 million a year earlier.

This article was AI-translated and verified by a human editor