Kazakhstani AI startup Higgsfield has raised $400 million. Its valuation has risen to $5.4 billion.

Higgsfield AI, a Kazakhstani AI platform for video creation, has raised $400 million at a valuation of $5.4 billion. DST Global, Goldman Sachs, Liberty Global, Intel, and other investors participated in the funding round, according to the Financial Times. Just eight months ago, the company raised $80 million at a valuation of $1.3 billion, the publication notes.

"The new funding will help us accelerate our entry into a higher-end market segment. Today, most of our revenue comes from our business operations, which is a significant change from January, when corporate clients accounted for less than 25% of our revenue,” Higgsfield CEO Alexander Mashrabov told the FT.

He explained that SMM teams use artificial intelligence to keep up with the rapid pace of content changes online and to reduce their reliance on expensive advertising agencies. According to him, the technology makes it possible to reduce marketing costs and sell more products thanks to the mass production of fresh videos.

Higgsfield was founded by Mashrobov in 2023 together with Yerzat Dulatov, one of the pioneers of machine learning in Kazakhstan. Mashrabov is also known for having headed the generative AI department at Snap—after the company acquired his AI platform, AI Factory.

“On Snapchat, the face filters I created were mostly used by teenagers for fun. At Higgsfield, we’re changing the way large companies approach their marketing campaigns,” he noted.

Higgsfield operates at the intersection of social media, the entertainment industry, and the creative economy, where a new generation of creators is using AI to produce high-quality content. The platform was launched in 2025, and by August 2026, it had reached $700 million in annual recurring revenue. A year ago, that figure was $20 million. The service has over 30 million users in 238 countries, with the U.S. remaining its key market.

In May, Higgsfield AI premiered the 95-minute sci-fi action film "Hell Grind" in Cannes, which, according to the company, was created entirely using artificial intelligence.

According to Goldman Sachs estimates, the global creative economy market, which employs about 50 million people, could grow from $250 billion in 2023 to $480 billion by 2027, driven by influencer marketing and short-form video advertising. According to a forecast by The Business Research Company, global spending on digital advertising will reach $1.1 trillion by 2030, growing by 8.6% annually.

This article was AI-translated and verified by a human editor