Dollar Tree Inc. R

Dollar General Corporation

Five Below, Inc.

Walmart Inc.

In early December, several US fixed-price and discount retail chains reported growth in quarterly sales.

Which discounters are capitalizing on the tendency of US consumers to save money?   

Roblox Corporation

On December 3, Russian authorities <a href="https://istories.media/news/2025/12/03/rkn-zablokiroval-roblox/">banned</a> access to the game platform Roblox. They also <a href="https://bes.media/news/vlasti-kazahstana-prosyat-app-store-i-google-play-udalit-roblox/">want to</a> block it in Kazakhstan. Access to the platform has already been <a href="https://www.ynetnews.com/tech-and-digital/article/h1agagqkxx">banned</a> in Oman, Qatar, China, Bahrain and <a href="https://www.reuters.com/technology/turkey-blocks-roblox-access-over-abuse-concerns-justice-minister-says-2024-08-08/">Turkey</a>.

Roblox is in play: can it deal with blockers and courts and increase revenues

Amazon.com, Inc.

Costco Wholesale Corporation

Restaurant Brands International Inc.

Yum! Brands, Inc.

Chewy, Inc.

Johnson & Johnson

Abbott Laboratories

UnitedHealth Group Incorporated

Marriott International, Inc.

Luxury brands can no longer ignore Generation X shoppers, WWD <a href="https://wwd.com/fashion-news/fashion-features/gen-x-and-luxury-study-publicis-luxe-opinionway-1238352392/">wrote </a>Nov. 19, citing survey data from research firm OpinionWay for Publicis Luxe. For a long time, those who are now 45-60 years old have <a href="https://finance.yahoo.com/news/gen-x-1-4-trillion-171305936.html#:~:text=%D0%92%20%D1%82%D0%B5%D1%87%D0%B5%D0%BD%D0%B8%D0%B5%20%D0%B4%D0%B5%D1%81%D1%8F%D1%82%D0%B8%D0%BB%D0%B5%D1%82%D0%B8%D0%B9,%D0%BF%D0%B5%D0%BD%D1%81%D0%B8%D1%8E%C2%BB%2C%20%2D%20%D0%B3%D0%BE%D0%B2%D0%BE%D1%80%D0%B8%D1%82%20%D0%A5%D0%BE%D1%80%D1%82%D0%BE%D0%BD.">been</a> in the shadow of baby boomers and millennials in terms of consumption. Brands paid less attention to them. Perhaps for nothing.

"Lost" trillions: who will make money on generation X

L'Oreal S.A.

The Estee Lauder Companies Inc.

Unilever PLC

Shiseido Company, Limited

Amorepacific Corporation

The popularity of decorative and care cosmetics among men is on the rise. It is especially noticeable in TikTok, wrote <a href="https://www.bloomberg.com/news/articles/2025-11-10/men-s-makeup-influencer-bach-buquen-could-lead-the-way-for-gen-z-bros?srnd=homepage-europe&amp;embedded-checkout=true">Bloomberg</a>.

The return of metrosexuals: which companies will capitalize on men's love of cosmetics

Alphabet Inc.

Meta Platforms, Inc.

In October, Jimmy Donaldson, aka Mr. Beast, a global YouTube star with 450 million subscribers, launched <a href="https://www.vyro.com/">Vyro</a>, a new platform for clipping, i.e. producing short videos. The videos "masquerade" as user-generated fan content, but in reality they are elaborate advertising campaigns paid for by sponsors.

Short clips for stars began to bring in millions. Mr. Beast

Novo Nordisk A/S

Eli Lilly and Company

Danish Novo Nordisk will release its quarterly report on Nov. 5.

Novo Nordisk's 5 challenges: what's at the center of investment banks' attention 

Trump Media & Technology Group Corp.

Intercontinental Exchange, Inc.

Shane Coplan, the 27-year-old founder and CEO of event betting platform Polymarket, has become the youngest self-made billionaire, Bloomberg <a href="https://www.bloomberg.com/news/articles/2025-10-08/polymarket-founder-is-youngest-self-made-billionaire-on-ice-deal">wrote</a> Oct. 8.

From Ethereum to Wall Street: the story of Shane Coplan, creator of the prediction crypto market

Kering SA

In the third quarter of this year, the shares of luxury giant Kering jumped by 53% - this is the largest quarterly growth of its quotations, <a href="https://www.bloomberg.com/news/articles/2025-10-02/kering-shares-notch-best-ever-quarter-as-de-meo-readies-overhaul">wrote</a> Bloomberg. On October 10, the securities updated the annual maximum - at the moment the price exceeded €322.

Operation Rescue: can the new team revitalize the Gucci owner's business

NIKE, Inc.

On Sept. 30, Nike <a href="https://s1.q4cdn.com/806093406/files/doc_financials/2026/q1/Q1-2026-Press-Release-9-30-25-60.pdf">reported</a> revenue growth of 1% to $11.7 billion in the first quarter of fiscal 2026, which ended Aug. 31. The dynamic isn't impressive, but the context is important: revenue growth happened for the first time after five quarters of decline. The last time before that, the company <a href="https://s1.q4cdn.com/806093406/files/doc_financials/2024/q3/FY24-Q3-Combined-NIKE-Press-Release-Schedules-FINAL.pdf">reported</a> a "slight increase" in that metric - about 0.3% - was in March 2024.

Win, but not now: can Nike get out of its protracted crisis

Alexander Puhov

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Articles: 20

Wealthy Americans are going to discount stores. Who has already profited from this?