L'Oreal S.A.

The Estee Lauder Companies Inc.

Unilever PLC

Shiseido Company, Limited

Amorepacific Corporation

The popularity of decorative and care cosmetics among men is on the rise. It is especially noticeable in TikTok, wrote <a href="https://www.bloomberg.com/news/articles/2025-11-10/men-s-makeup-influencer-bach-buquen-could-lead-the-way-for-gen-z-bros?srnd=homepage-europe&amp;embedded-checkout=true">Bloomberg</a>.

The return of metrosexuals: which companies will capitalize on men's love of cosmetics

Alphabet Inc.

Meta Platforms, Inc.

In October, Jimmy Donaldson, aka Mr. Beast, a global YouTube star with 450 million subscribers, launched <a href="https://www.vyro.com/">Vyro</a>, a new platform for clipping, i.e. producing short videos. The videos "masquerade" as user-generated fan content, but in reality they are elaborate advertising campaigns paid for by sponsors.

Short clips for stars began to bring in millions. Mr. Beast

Novo Nordisk A/S

Eli Lilly and Company

Danish Novo Nordisk will release its quarterly report on Nov. 5.

Novo Nordisk's 5 challenges: what's at the center of investment banks' attention 

Trump Media & Technology Group Corp.

Intercontinental Exchange, Inc.

Shane Coplan, the 27-year-old founder and CEO of event betting platform Polymarket, has become the youngest self-made billionaire, Bloomberg <a href="https://www.bloomberg.com/news/articles/2025-10-08/polymarket-founder-is-youngest-self-made-billionaire-on-ice-deal">wrote</a> Oct. 8.

From Ethereum to Wall Street: the story of Shane Coplan, creator of the prediction crypto market

Kering SA

In the third quarter of this year, the shares of luxury giant Kering jumped by 53% - this is the largest quarterly growth of its quotations, <a href="https://www.bloomberg.com/news/articles/2025-10-02/kering-shares-notch-best-ever-quarter-as-de-meo-readies-overhaul">wrote</a> Bloomberg. On October 10, the securities updated the annual maximum - at the moment the price exceeded €322.

Operation Rescue: can the new team revitalize the Gucci owner's business

NIKE, Inc.

On Sept. 30, Nike <a href="https://s1.q4cdn.com/806093406/files/doc_financials/2026/q1/Q1-2026-Press-Release-9-30-25-60.pdf">reported</a> revenue growth of 1% to $11.7 billion in the first quarter of fiscal 2026, which ended Aug. 31. The dynamic isn't impressive, but the context is important: revenue growth happened for the first time after five quarters of decline. The last time before that, the company <a href="https://s1.q4cdn.com/806093406/files/doc_financials/2024/q3/FY24-Q3-Combined-NIKE-Press-Release-Schedules-FINAL.pdf">reported</a> a "slight increase" in that metric - about 0.3% - was in March 2024.

Win, but not now: can Nike get out of its protracted crisis

Royal Caribbean Cruises Ltd.

Norwegian Cruise Line Holdings Ltd.

Carnival Corporation & plc

The demand for cruises has been growing rapidly over the last few years - companies offer luxury tours, expeditions, there is even the option of a multi-year voyage as an alternative to pension plans. Which companies in the sector should investors pay attention to?

Endless travel: how much you can earn from the cruise boom 

Nestle S.A.

Corporate chaos and falling sales: what's happening to the food giant?

The perfect storm for Nestlé: can the company get out of the crisis

EssilorLuxottica Societe anonyme

Safilo Group S.p.A.

Last year, the eyewear market was one of the few luxury product categories to show growth, consultancy Bain &amp; Company <a href="https://www.bain.com/insights/luxury-in-transition-securing-future-growth/#:~:text=Eyewear%20expanded%20by%203%25%20to%205%25%20at%20current%20exchange%20rates%20in%202024%2C%20reaching%20%E2%82%AC17%20billion.%20Growth%20was%20fueled%20by%20heightened%20creativity%2C%20trading%20up%20by%20customers%20to%20higher%20price%20segments%2C%20and%20specialized%20brands%20that%20effectively%20catered%20to%20the%20distinct%20preferences%20of%20some%20consumer%20groups.">reckoned </a>. This year, judging by the reporting of public companies in the sector, the trend is continuing.

Alexander Puhov

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