Shares in photo bank Getty Images surge 60% after deal with AI search engine Perplexity

Shares of the American photo bank Getty Images during the trading on October 31 rose by 59.7% in the moment - after the announcement of a multi-year licensing agreement with the startup in the field of artificial intelligence Perplexity AI. However, after reaching the peak, the securities began to gradually slow down, and by the time this text was published, their price was up only 4%.

Perplexity AI is developing an artificial intelligence-based search engine. According to a Getty report, as part of the deal, Perplexity will get the right to show images - "creative and editorial" - from the Getty Images library in its tools. In doing so, the startup will enhance the images on the platform by adding attribution and a link to the source.

The financial terms of the deal were not disclosed.

Perplexity's search engine provides users with short and clear answers to queries while linking to original sources on the Internet. The company also has an AI-powered browser called Comet, which is available for free worldwide. It directly competes with Google and OpenAI, which unveiled its own browser called ChatGPT Atlas in early October.

This article was AI-translated and verified by a human editor