GameStop shares began Monday trading up 5 percent after the White House reposted the video game retailer's post on its official X account, accompanying it with an illustration of Donald Trump.
The video game retail chain said Saturday that the popular Xbox (Microsoft) game Halo will be released on Sony's PlayStation console for the first time, meaning it will support cross-platform play. This will "end the console wars" between the two major game console makers, GameStop wrote. Previously, the Halo series has remained an Xbox exclusive since the first installment was released in the early 2000s.
The White House on Sunday reposted GameStop's statement, accompanying it with a meme that shows President Donald Trump wearing the battle costume of Halo main character Master of Cheef. In the meme, Trump holds an energy sword from Halo and salutes the American flag, while the photo's caption reads, "Power to the Players," which references GameStop's tagline. The post has racked up more than 10 million views.
In some ways, the bizarre meme from the White House wasn't a complete surprise, MarketWatch writes, explaining that GameStop CEO Ryan Cohen openly expressed support for Donald Trump during his campaign.
Since the beginning of the year, GameStop securities are down 25.7%, while the S&P 500 index is up 15.6%.
This article was AI-translated and verified by a human editor
